Digital Marketing & Growth for Small Business Owners.

Online course with recorded videos & certificate.

Rs 1999Was Rs 3499. Hurry Limited Period Offer.  

Apply digital marketing to grow your businesses in fmcg, institutional sales or eCommerce.

You will be taken to our elearning portal directiononeonline.com to create an account & complete the payment process. 

Digital has changed Business. Are you ready? 

Post corona, the impact of digital has changed the way traditional fmcg channel, B2B and direct sales and marketing is done. Customers have shifted online & are more open to being brand loyal to a platform rather than a shop or a brand. Customer behaviours are getting more complex in the online & offline world. Business owners need to change their business models to sell through multiple channels like general trade, institutions, modern trade & eCommerce.

 

Direction One runs elearning courses for professionals & entrepreneurs to help you grow your own businesses.  Course methodology ranges from from pure online recorded video lessons to Zoom classes & assignments with mentoring by coaches. Faculty are IIM alumni & industry experts & guide you with a structured plan to grow your business skills.   

Register for the Free Webinar every Sunday. Click here to view past webinars where we have covered interview hacks & business skills for ITC, Marico, HUL, Amazon etc. 
 
Every Sunday 5 - 6 pm

3 Simple ways to Crack your Dream FMCG Job. Check out the ad and the full 8 mins video below.  

Sign up for a free eBook & a 60 mins video on 5 Common placement mistakes & more. 

Male Student

Why should you do this course?

Corona has accelerated the shift to digital. The traditional ways of marketing have changed. Add the growth of Modern Trade & eCommerce and today's Sales and Marketing professional needs to know practical digital marketing concepts which can be applied to traditional businesses in B2C, B2B & B21 & create marketing campaigns to achieve real business growth. 

      

      Who is this course for:

Students, entrepreneurs, self employed professionals & people passionate about sales and marketing. 

 

You will be taken to our elearning portal directiononeonline.com to create an account & complete the payment process. 

Benefits of this One Month Online Course

Case studies on ITC, HUL, P&G, Asian Paints, Amazon, Maruti & more.

And a Certificate that enhances your job prospects in industry. 

Expert Faculty who has trained over 10,000 people so far

Faculty with real life experience in negotiating in B2B and B2C situations.

No theoretical inputs. Only hard core practical tips that you can start applying immediately

Lots of practical cases discussed in videos related to actual situations

One Year Access to Recorded Videos for ready reference in the future.

30 hours of recorded videos available. 

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Program Fee - Rs 1999. 

Was Rs 3499.

Hurry Limited Period Offer.

You will be taken to our elearning portal directiononeonline.com to create an account & complete the payment process. 

Course Syllabus (Recorded Videos in English)

  A. Course Introduction

  • 5 Myths of a Marketing Job - & the Reality (No - you are not going to meet film stars)
  • 5 Marketing Jobs you are most likely to get from Campus (what's the difference between marketing jobs in ITC, Infosys, ICICI Bank and Amazon)
  • Marketing Career Path in a B2C Business - FMCG (GT / MT) / B2B / B21 / Online Digital. 

 

  B. B2C FMCG Marketing 

Different Roles in a Distribution Channel

Measuring Channel Health - ROI 
Measuring Channel Productivity
  • Sales or Contribution Per Employee / Market Coverage / Numeric & Weighted Distribution /  Bill Value / TLSD Lines per Call / Productive Call or Bill Cut. (lets go beyond TC & PC)

Driving Secondary Sales

  • Effective Beat Planning / Power of 1 Set Retailing Target for the Day
  • 7 Steps of SUCCESS Sales Call (how should each and every member of your team work every day - Thats what your key role of Coaching is!!)
  • Manager as a Coach - The 555 Rule. / Role of a Zonal Training Manager

  Driving Offtake from the Trade - Demand Creation. 

  Market Pricing Fundamentals

  • Why does Undercutting happen in the Market? (your number 1 challenge - undercutting in the market?)

 

 C. B2B Marketing

Developing your Mission & Vision

Driving a Business Growth Strategy
Researching the Business Opportunity at the Key Account
  • Mapping users / commercial & technical evaluators / economic buyers. 
  • Identifying pain points in key business processes. (Identifying the ideal customer / decision maker / working the account over 3 to 6 months to get a million dollar order) 

  Communicating Value & Justifying Price

  • Selling on L1 Vs TCO - Total Cost of Operations.

 

 D. B21 Marketing

  • STAR process for converting customers. (How to convince a High Net worth individual to invest a million dollars in your product)

 

E. Digital Marketing.

1. Fundamental Concepts of Online Business Success. 

  • Product market fit / Network effects / Cost of customer acquisition / Unit Economics. 

2. Building Blocks of Digital Marketing

  • Website / Google SEO / Email Marketing / Pages - FB / YouTube / Instagram / Linkedin / Twitter / Ads - FB / Linkedin / Google Ads.

  • Google Analytics.   

3. Case Studies of Great Digital Marketing Campaigns

  • Cannes lions

 

Clients we have consulted with

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fmcg elearning sales training

Learning Outcomes​:

 

By the end of the course, students will learn:  

  • Measuring channel productivity & ROI.

  • Driving Secondary sales & trade offtake.

  • Researching the Business Growth Opportunity at the Key Account.

  • Communicating Value & Justifying Price in B2B Sales.

  • Digital Marketing Concepts - product market fit / cost of customer acquisition. 
  • Digital Marketing tools - FB ads / Linkedin ads / Google ads / SEO.
  • Case studies of great marketing campaigns. 

Course Faculty - Maneesh Konkar

Let IIM alumni show you how to crack a Day 1 job. 

Maneesh%20Konkar%20Director%20Direction%
  • Maneesh is the Founder of Direction One Consulting.

  • He is an MBA from IIM Bangalore Class of 1995 with over 21 years’ experience as a business consultant & leadership coach.

  • He counts as his clients, companies like Amazon, Legrand, Asian Paints, Arvind Mills, ICICI Bank, Cargill Foods, Godrej, Mahindra, Aditya Birla group and more. He has consulted with multiple industries of manufacturing, FMCG, IT, pharma, BFSI, eCommerce, internet, and building construction. 

  • He is a Visiting Faculty on Negotiations (Family managed Business & Executive MBA Programs with SP Jain Institute of Management & Research, Mumbai. He is also a panelist at IIM Bangalore interviews multiple times.

The Direction One Advantage​:

  • All video lessons by industry experts.

  • All cases based on actual market challenges.

  • Huge learning shared about industry experiences. 

  • Structured learning design. 

certificate digital applied to fmcg.png

Program Fee - Rs 1999. 

Was Rs 3499.

Hurry Limited Period Offer.

You will be taken to our elearning portal directiononeonline.com to create an account & complete the payment process. 

More courses

Strategic Leadership for High Potential Managers Rs 1999

Negotiation Skills Online Rs 1999

Certificate Program in FMCG & Direct Sales Rs 8999

Advanced Certificate Program incl Placements Rs 24999

Still More courses

Sales Management in Direct (B2B & B21) Businesses Rs 799

Fundamentals of Digital Marketing Rs 799

Distribution Management in an FMCG Business Rs 799

Digital Marketing for FMCG Channel & Direct Sales Rs 1999