The FMCG Marketing Bootcamp.
Rs 499. was Rs 1499.
Sign up for this professional online course to build a solid foundation for your FMCG Sales & Marketing Career
Before the FMCG Marketing Bootcamp -
You love the FMCG Industry.
You want to make a career in companies like ITC, HUL, P&G, Asian Paints but you have no idea how.
You have heard about fmcg terms like numeric distribution, channel management, trade marketing, etc but you have no idea what it means.
And your academics is nothing great, so you wonder whether you will get shortlisted at all for an interview?
Or you have got a summer internship or a job offer & want to prepare for a Sales & Marketing Career.
Or you have a few months of work experience & are wanting to shift to the consumer marketing industry.
After the FMCG Marketing Bootcamp:
1. You now know key terms in the FMCG Industry.
2. You are prepared for a channel sales & marketing role for the first three years of your career.
3. You understand market realities of pricing, distribution, merchandising in general trade & modern trade roles.
4. You know a powerful method to research the business strategy of your Dream company - ITC, HUL, etc.
5. You have three ways to outclass every other job seeker & differentiate your bio data.
6. You know how to confidently handle a marketing interview.
7. You have picked up enough knowledge about the consumer sales & marketing role to hit the ground running in your upcoming job.
Sign up for this professional online course to prepare for a fmcg / consumer sales & marketing role.
Sign up to start your learning journey immediately.
Here's what our students are saying....
Who is this Professional FMCG Course for:
Students wanting to explore the FMCG / sales & marketing line.
Summer interns & first time job entrants to channel sales & marketing.
Young professionals wanting to shift to this industry.
Distributors & business owners who want to set up channel systems for their companies.
What will you learn in this professional fmcg online course:
Our Awesome 7 - Step formula for Distribution Growth
Learn a step by step process to increase distribution coverage & meet your targets.
Increase your productivity by 50% with this tool.
The 100M Question - What your role as an FMCG Manager
Understand what your key role is to drive sales & marketing productivity.
Energize your sales team with this hack.
6 Key aspects of an FMCG business
Track this on a daily basis & you have made it.
Meet 100% of your targets & earn 50% more incentives
Make a Million Dollar Resume
Learn 3 ways to differentiate your bio data vs hundreds of others.
Double your chances of getting shortlisted for every FMCG interview you apply for.
Become an expert on your Dream Company
Get insane knowledge of your dream company's marketing strategy.
Hit the ground running when you join the company.
Program Faculty - Maneesh Konkar - IIM Bangalore 95 / ex ITC.
Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Has over 21 years’ experience as a business consultant & leadership coach with clients like Amazon, Legrand, HUL, ITC, Asian Paints, Arvind Mills, ICICI Bank, Cargill Foods, Godrej Consumer, Tata Tea, Mahindra, Aditya Birla group and more. Consulted with manufacturing, FMCG, IT, pharma, internet, and building construction. Visiting Faculty with SPJIMR, Mumbai, and panelist at IIM Bangalore interviews multiple times.
Benefits of this Professional FMCG Online Course.
For young marketing professionals wanting to be a part of the FMCG sales & marketing growth story.
Understand why undercutting happens in the market.
Get ideas for 3 high impact field marketing projects that you can do with 50 retailers in your city.
5 hours recorded videos.
Know your Dream Company's business strategy - ITC, HUL etc.
Certificate on Completion.
Join us in monthly Q&A sessions.
Learn how to measure distribution productivity - outlet coverage / TC / PC / Lines per call / TLSD, etc
Learn marketing terms like numeric distribution, trade marketing, ROI, planogram, etc
Build a powerful bio data for your dream FMCG company.
How does the Professional Course - FMCG Bootcamp work?
10 Days approximate duration to complete. Batches are ongoing. You can sign up anytime and start learning immediately.
One Q&A session every month in evening so convenient for working professionals & students both to attend.
5 hours of recorded videos.
Typical Careers in Channel Sales & Marketing.
Structure of a Distribution Channel - primary, secondary, offtake.
Measuring Channel Productivity - TC - PC - LPC - TLSD - Numeric distribution / weighted distribution / driving distribution performance.
Demand Creation - Market pricing / merchandising excellence / modern trade.
Structure & Trends in the FMCG Sales & Marketing Industry.
Prepare for Success - Research your Dream Company - ITC, HUL, Dabur, Nestle etc.
Differentiate your Bio Data - Ideas for field projects in distribution, merchandising & modern trade to understand ground realities