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Is you business stuck with little or no growth?

Not getting new customers? Marketing campaigns not working? Poor leads quality? Low margins? 

Are you missing opportunities out there because you feel your business is not on digital?

Or you feel that digital marketing is only for big brands with large marketing budgets. 

You were probably doing digital all wrong. 

Most agencies run campaigns for the mass market, not for quality of conversions. No brand building online. Hardly any remarketing. Just old leads recycled to you.  

That's why digital did not work for you. 

At Direction One Digital, we have reduced Cost per Retail by 66% for some of our customers. 

And increased lead conversion rates from 10% to 30% with better lead quality. Built a strong online brand presence. Higher sales. Higher margins. 

All this with lower digital marketing budgets. 

I'm Maneesh Konkar, Head - Direction One - Digital. 

We have helped over 300 businesses globally run better digital activities leading to lower Cost per leads, lower Cost per Retails & better brand building. 

Giving our clients a much higher marketing ROI. 

We discovered that business owners tend to make 8 common mistakes when they get started with digital. 

Download the ebook below. 

We also do a FREE social audit of your digital strategy. 

Scroll below to sign up for the digital audit for free. 

I will see you on the other side. 


Free pdf = 8 Mistakes in Digital
Sign up a get a Free eBook - 
8 Reasons Why Digital Marketing is not working for your Business.

Free Digital Marketing Audit 

Share with us your digital links & some basic business details & we will give you a Free analysis. 

No cost. 

No obligation to buy anything. 

Anchor - Digital audit
Free Digital Marketing Audit Info

Our Services


Lets talk about growing your business. 

How to do On page SEO

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How do we do Digital SEO Marketing - Search Engine Optimization for your web pages? 

  • As SEO marketers, we first identify high volume keywords through Google keyword planner & other small seo tools.  

  • We then narrow it down to low competition keywords.

  • We analyze what keywords your competitors are ranking on.

  • We do a website seo checkup

  • After this seo audit, we then develop your webpages for high on-page seo. 

  • We develop an off page seo strategy for your business.   

How to Run Google Search Ads 


Lets talk about growing your business. 

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How to use Google Search ads to get more enquiries & customers?

  • What is SEM? Ans - campaigns that we run on search engines eg Google Search ads are called Search Engine marketing. 

  • To do SEM, we need to open a free Google Ads Manager (earlier this was called Google adwords)  account.

  • With this we can run Google ads on Search, Display, YouTube & Gmail. 

  • Google Search ads are also called ppc marketing campaigns - pay per click. 

  • Google advertising works because it is showing an ad to the customer when "intent to buy" is highest. 

  • We can ads for lead generation, b2b, b2c, traffic, brand awareness & online purchases. 

  • This is a superb social media marketing strategy for small businesses wanting to grow rapidly. 

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How to improve lead generation quality?

  • We can run lead generation ads on Google & Facebook both. 

  • We ensure high quality of b2b & b2c leads by:

    • Narrowing audience using interests & targeting. ​

    • Using targeting location options with care. 

    • Using high intent lead form. 

    • Retargeting using custom / look-alike audiences / similar audience segments. 

    • Using a full funnel digital marketing strategy.  

How to run Facebook & Instagram brand & lead generation ads?

  • We can run ads on Facebook, Instagram, Whatsapp & messenger with the Facebook ads manager account

  • Ads can be targeted for different audience profiles. 

  • We can run ads for engagement, traffic, lead generation for b2b & b2c and more

  • Facebook ads are charged on impressions, unlike Google search ppc ads which are charged on pay per click. 

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How to Run Facebook Lead Ads

Maneesh Konkar Director Direction One Co
  • LinkedIn

Maneesh Konkar (Founder - Direction One ). Corporate Trainer for over 20+ years. 

MBA from IIM Bangalore. Started his career with ITC. Over the past 22 years, he has conducted various professional courses for teams from fmcg & consumer companies like HUL, Tata Motors, VLCC, Parle, Godrej Consumer, Amazon, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has trained with manufacturing, FMCG, IT, pharma, internet, and building construction industries.


He is also a Visiting Faculty with SPJIMR (Family Managed Business & EMBA) Mumbai, and a panelist at IIM Bangalore interviews multiple times.


In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.


He is driving digital skill development at Tata Motors CV / PV & Bajaj Auto. 


Lets talk about growing your business. 

Why digital beats TV & print?

  • Its cheaper. 

  • Its better in targeting the right customer. 

  • We get better & faster data. 

  • We can run it for short duration also. 

  • It can run in an automated fashion. 

  • It is scaleable. 

Digital wins

Old Televisions and Radios
Reading the Paper

People Impacted

2000 + 

Industries worked with

FMCG, Pharma, Paints, eCommerce, IT, Auto, Auto Components, Agri products, Electrical, Banking, Insurance, Mutual Funds & more. 

Client Locations

SE Asia, India, US, Canada, UK, Australia & Africa

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Check out our playlists on Digital & more. 

Our Clients

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cargill negotiations elearning fmcg sales training
vlcc negotiations elearning fmcg sales training
hersheys negotiations elearning fmcg sales training
parle negotiations elearning fmcg sales training
godrej tyson negotiations elearning fmcg sales training
henkel negotiations elearning fmcg sales training
godrej consumer negotiations elearning fmcg sales training
forbes negotiations elearning fmcg sales training
hul pureit negotiations elearning fmcg sales training
loreal fmcg negotiations elearning fmcg sales training
akzo nobel negotiations elearning fmcg sales training
itc negotiations elearning fmcg sales training
hul negotiations elearning fmcg sales training
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