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Direction One - Digital Marketing Training & B2B & B2C Agency Services.
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Build a strong digital presence through SEO Build a strong online presence for your business using all three traffic channels - SEO, paid traffic & social media marketing.
Build a pipeline of quality leads, improve conversion rates & charge higher for your brand.
Digital Strategy Form
Our Services
How do we do Digital SEO Marketing - Search Engine Optimization for your web pages?
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As SEO marketers, we first identify high volume keywords through Google keyword planner & other small seo tools.
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We then narrow it down to low competition keywords.
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We analyze what keywords your competitors are ranking on.
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We do a website seo checkup.
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After this seo audit, we then develop your webpages for high on-page seo.
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We develop an off page seo strategy for your business.
How to use Google Search ads to get more enquiries & customers?
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What is SEM? Ans - campaigns that we run on search engines eg Google Search ads are called Search Engine marketing.
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To do SEM, we need to open a free Google Ads Manager (earlier this was called Google adwords) account.
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With this we can run Google ads on Search, Display, YouTube & Gmail.
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Google Search ads are also called ppc marketing campaigns - pay per click.
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Google advertising works because it is showing an ad to the customer when "intent to buy" is highest.
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We can ads for lead generation, b2b, b2c, traffic, brand awareness & online purchases.
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This is a superb social media marketing strategy for small businesses wanting to grow rapidly.
How to improve lead generation quality?
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We can run lead generation ads on Google & Facebook both.
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We ensure high quality of b2b & b2c leads by:
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Narrowing audience using interests & targeting.
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Using targeting location options with care.
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Using high intent lead form.
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Retargeting using custom / look-alike audiences / similar audience segments.
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Using a full funnel digital marketing strategy.
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How to run Facebook & Instagram brand & lead generation ads?
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We can run ads on Facebook, Instagram, Whatsapp & messenger with the Facebook ads manager account.
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Ads can be targeted for different audience profiles.
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We can run ads for engagement, traffic, lead generation for b2b & b2c and more.
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Facebook ads are charged on impressions, unlike Google search ppc ads which are charged on pay per click.
Maneesh Konkar (Founder - Direction One ). Corporate Trainer for over 20+ years.
MBA from IIM Bangalore. Started his career with ITC. Over the past 22 years, he has conducted various professional courses for teams from fmcg & consumer companies like HUL, Tata Motors, VLCC, Parle, Godrej Consumer, Amazon, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has trained with manufacturing, FMCG, IT, pharma, internet, and building construction industries.
He is also a Visiting Faculty with SPJIMR (Family Managed Business & EMBA) Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is driving digital skill development at Tata Motors CV / PV & Bajaj Auto.
People Impacted
2000 +
Industries worked with
FMCG, Pharma, Paints, eCommerce, IT, Auto, Auto Components, Agri products, Electrical, Banking, Insurance, Mutual Funds & more.
Client Locations
SE Asia, India, US, Canada, UK, Australia & Africa
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