Above the Clouds

The FMCG Marketing Bootcamp

A 7 day course that will kickstart your FMCG & channel sales & marketing career

Sign up to start learning immediately. 


The FMCG Marketing Bootcamp.
Rs 799. was Rs 1499.

Sign up for this 7 Day blended course to build a solid foundation for your FMCG Sales & Marketing Career

Before the FMCG Marketing Bootcamp -
You love the FMCG Industry.
You want to make a career in companies like ITC, HUL, P&G, Asian Paints but you have no idea how.
You have heard about fmcg terms like numeric distribution, channel management, trade marketing, etc but you have no idea what it means.
And your academics is nothing great, so you wonder whether you will get shortlisted at all for an interview?
Or you have got a summer internship or a job offer & want to prepare for a Sales & Marketing Career. 
Or you have a few months of work experience & are wanting to shift to the consumer marketing industry. 

After the 7 Day FMCG Marketing Bootcamp:

1.  You now know key terms in the FMCG Industry.
2. You are prepared for a channel sales & marketing role for the first three years of your career.
3. You understand market realities of pricing, distribution, merchandising in general trade & modern trade roles. 
4. You know a powerful method to research the business strategy of your Dream company - ITC, HUL, etc.
5. You have three ways to outclass every other job seeker & differentiate your bio data.
6. You know how to confidently handle a marketing interview.
7. You have picked up enough knowledge about the consumer sales & marketing role to hit the ground running in your upcoming job. 

Sign up for this 7 Day blended course to prepare for a fmcg / consumer sales & marketing role.  

Sign up to start your learning journey immediately.


Here's what our students are saying....

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Who is this Course for:

  • Students wanting to explore the FMCG / sales & marketing line. 

  • Summer interns & first time job entrants to channel sales & marketing.  

  • Young professionals wanting to shift to this industry. 

  • Distributors & business owners who want to set up channel systems for their companies. 

What will you learn in this course:

Our Awesome 7 - Step formula for Distribution Growth

Learn a step by step process to increase distribution coverage & meet your targets. 

Increase your productivity by 50% with this tool. 

A Simple Hack to take 100% control of your Interview. 

Give answers that lead the fmcg interviewer to your strengths. 

Convert interviews faster. 

The 100M Question - What your role as an FMCG Manager

Understand what your key role is to drive sales & marketing productivity. 

Energize your sales team with this hack. 

6 Key aspects of an FMCG business

Track this on a daily basis &  you have made it. 

Meet 100% of your targets & earn 50% more incentives

Make a Million Dollar Resume

Learn 3 ways to differentiate your bio data vs hundreds of others.

Double your chances of getting shortlisted for every FMCG interview you apply for. 

Become an expert on your Dream Company

Get insane knowledge of your dream company's marketing strategy. 

Hit the ground running when you join the company. 

Program Faculty - Maneesh Konkar - IIM Bangalore 95 / ex ITC. 

Maneesh Konkar Director Direction One Co

Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Has over 21 years’ experience as a business consultant & leadership coach with clients like Amazon, Legrand, HUL, ITC, Asian Paints, Arvind Mills, ICICI Bank, Cargill Foods, Godrej Consumer, Tata Tea, Mahindra, Aditya Birla group and more. Consulted with manufacturing, FMCG, IT, pharma, internet, and building construction. Visiting Faculty with SPJIMR, Mumbai, and panelist at IIM Bangalore interviews multiple times.

  • LinkedIn

Benefits of this 7 Day Online Course.


For young marketing professionals wanting to be a part of the FMCG sales &  marketing growth story. 


Understand why undercutting happens in the market.

Get ideas for 3 high impact field marketing projects that you can do with 50 retailers in your city. 

6 hours recorded videos. 5 hours Live Zoom sessions.   

Know your Dream Company's business strategy - ITC, HUL etc.

Learn two ways to control the interview flow by giving the right answers. 

Join us in two Q&A sessions & mega webinars with industry experts every month

Learn how to measure distribution productivity - outlet coverage / TC / PC / Lines per call / TLSD, etc


Certificate on Completion.

Learn marketing terms like numeric distribution, trade marketing, ROI, planogram, etc

Build a powerful bio data for your dream FMCG company. 

Above the Clouds

Want to know more details.

Sign up for the One hour Course "Prepare for an FMCG Sales & Marketing Career". 

Program Fee - Rs 799. 
early bird offer.

Sign up to start learning immediately.

Sign up before the deadline to pick up bonuses worth Rs 50,000. 

Electronics Trade-ins

6 Key FMCG Business Measures 

Value Rs 10,000

Small Earphones

3 Critical Points your Resume must have

Value Rs 10,000

Mountain Drone

2 Super Hacks to Research your Dream Company

Value Rs 10,000.


8 Standard FMCG Interview FAQs

Value Rs 10,000

Smart Watch

Awesome Pricing & Merchandising Hacks. 

Value Rs 10,000


How does the 7 Day FMCG Bootcamp work? 

  •  7 Day blended course. Batches are ongoing. You can sign up anytime and start learning immediately. 

  • All Q&A sessions in evening so convenient for working professionals & students both to attend. 

  • Launch with an Inaugural webinar. 

  • 2 Q&A sessions every month at 8 pm in week 2 and week 3. 

  • 6 hours of recorded videos. 

  • Mega webinar with Industry experts once a month.  

  • Course Coverage

    1. Typical Careers in Channel Sales & Marketing.

    2. Structure of a Distribution Channel - primary, secondary, offtake.

    3. Measuring Channel Productivity - TC - PC - LPC - TLSD -  Numeric distribution / weighted distribution / driving distribution performance. 

    4. Demand Creation - Market pricing / merchandising excellence / modern trade. 

    5. Structure & Trends in the FMCG Sales & Marketing Industry. ​

    6. Prepare for Success - Research your Dream Company - ITC, HUL, Dabur, Nestle etc. 

    7. Differentiate your Bio Data - Ideas for field projects in distribution, merchandising & modern trade to understand ground realities 

    8.  Prepare for an FMCG Interview / FAQs / Stop digging when you are in a ditch / the myth of the "stress test".  

Over 10,000 professionals from these companies have attended our workshops & kick-started their marketing careers.

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Marble Surface

Course Benefits:

  • Increase your earnings by getting a job faster.

  • Start performing immediately at work with our practical on job tools & action checklists. 

  • Earn more incentives by selling more  & exceeding your targets consistently. 

  • Drive better team performance through easy tools in the course. 

  •  Get recognized by senior leaders for your achievements.  

Crack the next marketing interview you sit for & jumpstart your career. 

Already cracked it? Then prepare for a quick successful start to your sales & marketing career by building a strong foundation. 

Frequently Asked Questions

Is this a recorded course or a live course?

This is a blended learning course that runs for a 7 day duration. Students will get twelve months access to 6 hours of recorded videos. You will be subscribed to the online course of recorded videos immediately as soon as you complete the payment. The video access will begin on the launch date of the course. pl see the launch date above.   


Will I get lifetime access to the videos?

No, you will get access to the videos for twelve months. However you can watch the videos as many times as you want. 

How will you resolve our doubts?

You can clarify your doubts through multiple Q&A sessions that will happen in the week long course. Also you can raise doubts through the discussions tab on the course. You will be able to attend Q&A sessions and industry webinars for the next three months.    

Program Fee - Rs 799. 
Hurry Limited Period Offer.
Sign up & start learning immediately.