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Lead Generation Tutorial - Stop Losing Business Because of Junk Leads
Your ads are running. Your traffic is climbing. Your cost-per-click looks reasonable. Yet your sales team is still complaining about your lead generation process —about worthless leads filling their CRM, about wasting hours calling numbers that don't connect, about prospects with zero buying intent clogging their pipeline.
Jan 49 min read


22 Motivational Tips to Live Life Better in 2026
Happy New Year! As we step into 2026, I wanted to share these 22 practical motivational tips that have made my life significantly better over the years. These are small, actionable changes that anyone can implement immediately. They cover learning, health, relationships, money, and mindset. Pick 3–5 to start with, and watch how they compound over the year.
Jan 15 min read


11 Marketing Tips I would give to my 25 year old self
I’ve spent three decades working with brands like ITC, HUL, Godrej, Tata Motors, Mahindra, Amazon and many others, first in FMCG sales and then in digital and corporate training. I’ve made more mistakes than I can count, lost money in entire ventures, and also tripled my income in just a few years when I finally aligned to the right waves. What you’ll read below are 11 marketing tips - practical lessons I wish someone had pressed into my hands when I was just starting out.
Dec 30, 20256 min read


8 Personal Growth Challenges That Will Transform Your Life and Career - Motivational Tips
Personal growth is not accidental—it’s the result of intentional challenges and habits. Here are eight powerful motivational challenges, to help every career enthusiast, professional, or business owner create lasting transformation.
Nov 24, 20253 min read


Top 5 Risks of Joining a Startup in 2026 and How to Protect Yourself
Thinking of joining a startup because of an attractive 30 to 40% salary hike? Startups can be exciting and rewarding, offering fast growth, exposure, and the potential for big rewards. However, higher pay often comes with higher risks that you need to understand before making the leap.
In this blog, we explore the top five risks you face when joining a startup in 2026 and practical tips on how to take care of yourself while maximizing career growth.
Nov 23, 20253 min read
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