Direction One - Digital, the best Meta Facebook & Instagram Ads agency in Mumbai can help you build your online brand, get more Facebook & Instagram followers, run high quality lead generation campaigns & skyrocket your business growth.
At Direction One Digital, we have reduced Cost per Retail by 66% for some of our customers.
And increased lead conversion rates from 3% to 10% with better lead quality. Built a strong online brand presence. Higher sales. Higher margins.
All this with lower digital marketing budgets.
We have helped over 50 businesses globally run better digital activities leading to lower Cost per leads, lower Cost per Retails & better brand building.
Giving our clients a much higher marketing ROI.
Our Services
How run high quality Facebook & Instagram Lead Generation Ads?
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We ensure high quality of b2b & b2c leads by:
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Narrowing audience using interests & targeting.
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Using targeting location options with care.
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Using high intent lead form.
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2FA on lead form.
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Retargeting using custom / look-alike audiences / similar audience segments.
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Using a full funnel digital marketing strategy.
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How to run Facebook & Instagram brand lead generation ads?
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We can run ads on Facebook, Instagram, Whatsapp & messenger with the Facebook ads manager account.
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Ads can be targeted for different audience profiles.
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We can run ads for engagement, traffic, lead generation for b2b & b2c and more.
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Facebook ads are charged on impressions, unlike Google search ppc ads which are charged on pay per click.
How we run Facebook Lead Ads
Maneesh Konkar (Founder - Direction One ). Corporate Trainer for over 20+ years.
MBA from IIM Bangalore. Started his career with ITC. Over the past 22 years, he has conducted various professional courses for teams from fmcg & consumer companies like HUL, Tata Motors, VLCC, Parle, Godrej Consumer, Amazon, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has trained with manufacturing, FMCG, IT, pharma, internet, and building construction industries.
He is also a Visiting Faculty with SPJIMR (Family Managed Business & EMBA) Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is driving digital skill development at Tata Motors CV / PV & Bajaj Auto.
How we run Meta Lead Ads for Tata Curvv - Case Study
People Impacted
2000 +
Clients worked with
Tata Motors (Commercial Vehicles & Passenger Vehicles), Bajaj Auto, Asian Paints and Skoda dealerships
Client Locations
SE Asia, India, US, Canada, UK, Australia & Africa
How we run Facebook Lead Ads for Skoda Kylaq - Case Study
Frequently asked questions
Q1 - What is a digital marketing agency? What exactly does a social media marketing agency do?
1. Digital Strategy and Planning A primary role of the agency is to develop a comprehensive digital marketing strategy tailored to the client’s business goals and target audience. This involves market research, competitor analysis, and selecting the right channels such as search engines, social media, or email marketing. The agency crafts a roadmap that aligns all digital efforts cohesively to maximize reach and ROI. Strategy also includes setting measurable objectives and KPIs for continual optimization. 2. Search Engine Optimization (SEO) SEO is focused on improving a website’s visibility on search engines like Google, Bing, or Yahoo. The agency optimizes website architecture, page content, metadata, and backlinks to rank higher organically for relevant keywords. Effective SEO improves traffic quality and quantity by capturing user intent during their search journey. It’s a long-term approach that builds sustainable online presence and credibility. 3. Paid Advertising (PPC & Social Media Ads) Agencies manage paid ad campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads. This includes keyword bidding, audience targeting, ad creative design, and bid optimization to deliver the best outcomes at minimum costs. Paid advertising gives immediate visibility and lead generation opportunities, ideal for promotions, product launches, or retargeting previous website visitors. Agencies constantly monitor campaign performance and adjust strategies in real time. 4. Content Creation and Marketing Engaging content is foundational to online marketing success. Agencies create blogs, videos, infographics, and social media posts that attract and educate the target audience. Content marketing supports SEO, nurtures leads through the sales funnel, and builds brand authority. A good agency ensures content is high-quality, consistent, tailored to audience preferences, and aligns with marketing goals. 5. Social Media Management Managing a brand’s social presence involves curating and publishing posts, engaging with followers, running contests, and handling customer feedback. Agencies develop posting calendars, track social metrics, and create relevant campaigns to increase followers, engagement, and conversions. They also identify and collaborate with influencers to amplify brand messages. This ongoing effort builds community and customer loyalty. 6. Email Marketing & Automation Email remains a powerful channel for lead nurturing and customer retention. Agencies design segmented email campaigns, personalized newsletters, and automated workflows triggered by user behavior. This helps maintain regular communication, promote offers, and increase repeat purchases. Automation streamlines these processes, ensuring timely responses and delivering targeted content to maximize open rates and CTR. 7. Analytics, Reporting & Optimization Data-driven insights are crucial for optimizing digital marketing efforts. Agencies deploy various analytics tools to measure campaign performance, website usability, customer behavior, and conversion rates. They generate detailed reports that guide marketing decisions to improve efficiency and ROI. Continuous testing, such as A/B experiments and funnel analysis, ensures campaigns evolve with changing market conditions and consumer trends.
Q2 - What is the difference between a brand marketing agency and a performance marketing agency?
Differences Between Brand Marketing Agency and Performance Marketing Agency Primary Objective A brand marketing agency focuses on building long-term brand equity, recognition, and emotional connections with the target audience. Their goal is to shape how consumers perceive and relate to the brand, fostering loyalty and trust over time. In contrast, a performance marketing agency aims for immediate, measurable results such as clicks, leads, or sales, ensuring that every marketing dollar delivers a direct return on investment. Measurement and Metrics Brand marketing success is assessed through broad, qualitative metrics such as brand awareness, sentiment, and customer engagement levels. These measures often reflect gradual improvements that may not translate directly into sales in the short term. Performance marketing emphasizes quantitative metrics like cost per acquisition (CPA), click-through rate (CTR), and return on ad spend (ROAS), allowing for precise and real-time assessment of campaign effectiveness. Marketing Tactics Brand marketers deploy storytelling campaigns, sponsorships, influencer partnerships, and content marketing that nurture the brand’s image and values. These campaigns often run continuously and focus on broad audience reach. Performance marketers rely heavily on direct response tactics including paid search ads, affiliate marketing, retargeting, and conversion-focused social media ads. These tactics are optimized for driving user actions during specific campaign windows. Time Horizon Brand marketing is inherently a long-term investment aimed at sustained growth and loyalty development over months or years. It builds the foundation for future sales by strengthening customer relationships. Meanwhile, performance marketing targets short-term gains, launching campaigns to generate immediate leads or sales, often within days or weeks. Budget Allocation and Flexibility Budgets allocated to brand marketing are typically fixed for a set period to maintain consistent messaging and brand presence. Adjustments to campaigns occur less frequently and are usually aligned with broad strategy shifts. Performance marketing budgets can be more dynamic and variable, flexing based on campaign performance data. Marketers can quickly pause, scale, or reallocate spending to high-performing tactics to maximize ROI. Customer Targeting and Engagement Brand marketing addresses a broad audience to increase general awareness and affinity for the brand. It focuses on emotional resonance and brand values that appeal to a wide range of consumers. Performance marketing uses precise audience segmentation targeting users demonstrating purchase intent or specific behaviors. The engagement is action-driven, encouraging users to complete defined conversion goals like form fills or purchases.
Q3 - How much do I pay a digital marketing agency in India?
Facebook Ads Running Facebook ad campaigns involves strategy, creative development, audience targeting, and ongoing optimization to maximize ROI. Agencies typically charge a percentage of the ad spend or a fixed monthly fee based on campaign complexity and volume. Approximate price: ₹20,000 to ₹1,50,000 per month, excluding ad spend. - Google Ads (Search & Display) Google Ads management requires keyword research, bid management, ad creation, and performance tracking to generate qualified leads. Agencies may charge a management fee plus media spend, or a flat retainer depending on campaign scope. Approximate price: ₹25,000 to ₹2,00,000 per month, excluding ad spend. - Search Engine Optimization (SEO) SEO services include on-page optimization, technical SEO audits, backlink building, and content strategy to improve organic rankings and traffic. Pricing varies greatly by scope, site size, and competitiveness of the industry. Approximate price: ₹20,000 to ₹1,50,000 per month. - Social Media Management (Facebook Pages, etc.) This service covers content creation, scheduling, community engagement, and performance analytics on social platforms. Costs depend on the number of platforms, posting frequency, and community size. Approximate price: ₹15,000 to ₹80,000 per month per platform. - Website Management (Updates, Maintenance, Hosting) Website management includes regular updates, security monitoring, performance optimization, and hosting support to ensure smooth functioning. Agencies may offer this as a bundled monthly service or per task. Approximate price: ₹10,000 to ₹50,000 per month depending on site complexity. - YouTube Channel Management Managing YouTube involves video content strategy, SEO for videos, channel optimization, and audience engagement to grow subscribers and views. This requires specialized skills in video marketing and platform understanding. Approximate price:₹25,000 to ₹1,00,000 per month. These figures are indicative and can vary depending on agency expertise, client requirements, and market conditions. Always clarify service scope and pricing structure with any agency upfront.
Q4 - Which digital marketing services does Direction One - Digital provide?
Direction One - Digital provides the following key services: Running Facebook Ads We design, launch, and manage targeted Facebook advertising campaigns to reach your ideal audience. Our experts optimize ad creatives, budgets, and placement for maximum engagement and ROI. Running Google Ads Our Google Ads services include search, display, and shopping campaigns that drive high-intent traffic to your website. We continuously monitor and adjust campaigns to ensure cost-effective lead generation and conversions. Search Engine Optimization (SEO) We improve your website’s organic visibility through keyword research, on-page optimization, technical SEO, and quality link-building. Our aim is to boost your rankings, drive sustainable traffic, and enhance user experience. Social Media Management for Facebook and Instagram Pages Our team handles content creation, scheduling, community engagement, and page maintenance on your social channels. We focus on building brand loyalty and growing your follower base with consistent, meaningful interactions. Website Management We provide end-to-end website care including content updates, performance optimization, security monitoring, and hosting support. Our goal is to keep your website running smoothly and effectively engaging visitors. Managing YouTube Channel From content strategy to video optimization and audience engagement, we manage your YouTube presence to maximize reach and subscriber growth. Our services include SEO for videos, playlist curation, and performance tracking.
Q5 - What simple digital marketing strategies would Direction one recommend for business growth?
Here are the 5 simple digital marketing strategies for business growth: 1. Prioritize Digital Marketing Spend Allocate the majority of your marketing budget to digital channels as they offer cost-effective targeting, engagement, and measurable results compared to traditional media. Digital allows personalized, real-time campaigns that reach highly specific audiences on platforms like Facebook, Instagram, Google, and YouTube. This increased focus on digital makes your marketing efforts more agile and ROI-driven. Neglecting digital means missing out on the fastest-growing and most measurable segment. 2. Create Savable and Shareable Content Daily Consistently post content that your audience finds valuable enough to save and share with others, boosting organic reach and brand recall. Use formats like tips, tutorials, testimonials, case studies, and trending topics relevant to your industry. Tools like Canva make it easy to create visually appealing graphics or videos without high costs. Daily engagement builds a loyal community and enhances your online presence. 3. Optimize Digital Assets with SEO and Keywords Ensure your social media handles, website, and Google Business Profiles contain relevant keywords your audience searches for. This helps your pages appear prominently in searches, driving organic traffic without paid ads. Conduct keyword research using tools like Google Keyword Planner, focusing on high intent, low competition terms. Proper SEO enhances discoverability and legitimizes your brand online. 4. Run Hyperlocal and Targeted Paid Ads Use paid campaigns to reach specific customer segments based on demographics, behavior, and location to drive leads and conversions. Start by remarketing to warm audiences such as past customers and page visitors for higher efficiency. Use various ad formats and creatives tailored to different buyer personas and continuously optimize for performance. Paid ads scale your reach and accelerate business growth when combined with organic strategies. 5. Monitor Campaign Analytics Daily Track KPIs like reach, clicks, conversions, and cost per acquisition daily to make timely adjustments for optimal results. Analyzing data helps identify which ads and audiences are performing well and which require tweaks or budget reallocation. Consistent measurement prevents wasted spend and maximizes ROI. Being data-driven ensures ongoing campaign improvement and supports long-term business success.
Q6 - What steps can I take to grow my online brand? How can I grow to 10,000 followers on my social media handles - Facebook or Instagram page?
To reach 10,000 followers on your Facebook page, there are two primary strategies: growing organically by improving your content and community, and accelerating growth by running targeted Facebook ads. Below are detailed bullet points for each approach. Organic Growth Through Improved Content - Consistently publish high-quality and relevant posts that engage your target audience, such as how-to guides, tips, behind-the-scenes stories, and industry insights. Use a mix of formats like images, videos, infographics, and live sessions to boost shares and comments. The more your content resonates, the more likely it is to be organically shared, bringing new followers to your page. - Optimize your Facebook page by filling out all profile sections, using a memorable vanity URL, and including keywords relevant to your niche. Encourage satisfied customers to leave positive reviews, as highly-rated pages rank better in Facebook search and are more likely to be suggested to new users. An optimized and credible page is easier for people to discover and trust. - Foster community by responding to comments, creating polls and discussions, and encouraging followers to tag friends, participate in challenges, or join a dedicated Facebook Group. Engagement tactics like contests and giveaways that ask participants to like, share, and tag can rapidly increase visibility. Being active within other relevant Facebook groups also helps draw interested users back to your page over time. Accelerating Growth with Facebook Ads - Create targeted “Page Like” or “Engagement” campaigns using Facebook Ads Manager to reach people most likely to be interested in your content or industry. Use detailed targeting by selecting interests, demographics, and geographic locations that match your ideal audience, and regularly A/B test creatives to maximize results. Paid campaigns give an immediate boost by placing your page in front of new viewers who can convert into followers. - Design visually compelling ads and clear calls-to-action that invite people to follow your page for valuable updates, tips, or exclusive content. Advertise your best-performing posts to widen their reach and encourage new users to like or follow your page after seeing high-value content. Rotating ad creatives and adjusting budgets for top-performing segments make your spend more effective. - Monitor performance closely in Facebook Insights and Ads Manager, tracking which ads and audience segments deliver the most affordable new followers. Optimize regularly by reallocating budget toward successful ads and improving underperforming ones. Combining paid strategies with an ongoing organic content plan helps sustain long-term growth far beyond the initial follower milestone.
Q7 - How can I track or spy on the digital marketing activities of my competitors?
Facebook Ads Library is a free tool provided by Meta that allows anyone to search, view, and analyze active and inactive ads running across Facebook, Instagram, and other Meta platforms. It’s particularly useful for digital marketers to research competitors’ ad strategies, find creative ideas, and understand which ads have longevity and engage audiences well. By studying the ads in the library, marketers can gain valuable insights to improve their own campaign performance without copying but by learning what works for others in their industry.
Q8 - How do you ensure high quality leads in the way you run lead generation campaigns?
Why Are There Poor Quality Leads? Poor quality leads often arise because campaigns are run with broad targeting or without proper audience segmentation, leading to many uninterested or unqualified prospects. Sometimes digital marketers focus on generating a high volume of leads rather than prioritizing lead relevance or qualification. Additionally, the use of low-intent lead forms or high-volume tactics without filtering means many leads do not convert into paying customers, reducing overall campaign ROI. Seven Ways to Ensure High Quality Leads Use Custom and Lookalike Audiences: Build custom audiences from engaged users who have visited your page or watched your videos, then create 1% lookalike audiences to attract similar high-potential prospects. This method refines targeting and improves lead relevance, leading to better quality leads early in the marketing funnel. Narrow Interest-Based Targeting: Instead of broad reach, use detailed interest and behavior options to create very specific buyer profiles. For example, targeting those following particular brands or searching for specific loan types ensures that ads reach users who have a genuine need or intent, reducing wasted spend on uninterested traffic. Experiment With Different Ad Angles: Develop multiple ad creatives addressing various customer concerns, product benefits, pricing offers, or problems. Testing these different messages across the same audience helps identify which resonates best and delivers the highest lead quality. Use High-Intent Lead Forms: Opt for lead forms requiring more qualification questions rather than just volume-focused simple forms. Asking budget or intent questions filters out non-serious leads, meaning your sales team spends time only on prospects likely to convert. Deploy Full-Funnel Marketing: Run awareness campaigns targeting cold audiences followed by remarketing campaigns focusing on warm prospects who engaged with your content. This layered approach nurtures leads through the buyer journey, improving their readiness to purchase and lead quality. Strengthen Your Social Profiles: Ensure your Facebook page and Google Business profile contain rich content, testimonials, and relevant information that encourages trust and engagement when users visit after clicking ads. A compelling profile helps convert clicks to quality leads. Improve Keyword Quality Scores: For search campaigns, use highly relevant keywords, aligned ads, and optimized landing pages to ensure ads are shown to the right people who are more likely to convert. This improves both ad performance and lead quality, enhancing overall campaign success.
