Direction One - Digital, the best digital marketing agency in Mumbai can help you build your online brand, run high quality lead generation campaigns & skyrocket your business growth.
Is you business stuck with little or no growth?
Not getting new customers? Marketing campaigns not working? Poor leads quality? Low margins?
Are you missing opportunities out there because you feel your business is not on digital?
Or you feel that digital marketing is only for big brands with large marketing budgets.
You were probably doing digital all wrong.
Most agencies run campaigns for the mass market, not for quality of conversions. No brand building online. Hardly any remarketing. Just old leads recycled to you.
That's why digital did not work for you.
At Direction One Digital, we have reduced Cost per Retail by 66% for some of our customers.
And increased lead conversion rates from 3% to 10% with better lead quality. Built a strong online brand presence. Higher sales. Higher margins.
All this with lower digital marketing budgets.
I'm Maneesh Konkar, Head - Direction One - Digital.
We have helped over 300 businesses globally run better digital activities leading to lower Cost per leads, lower Cost per Retails & better brand building.
Giving our clients a much higher marketing ROI.
Our Services
What is SEO? How do we do on page SEO?
How do we do Digital SEO Marketing - Search Engine Optimization for your web pages?
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We do all 3 aspects of SEO - a. On page SEO. b. Off page SEO and c. Technical SEO
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Our services start with identification of high volume / low competition / long tail keywords.
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We do a website seo checkup.
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After this seo audit, we then develop your webpages for high seo.
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We also develop an off page seo strategy for your business.
Four common mistakes that digital marketers make when running Google Search Ads
How to use Google Search ads to get more enquiries & customers?
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What is SEM? Ans - campaigns that we run on search engines eg Google Search ads are called Search Engine marketing.
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To do SEM, we need to open a free Google Ads Manager (earlier this was called Google adwords) account.
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With this we can run Google ads on Search, Display, YouTube & Gmail.
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Google Search ads are also called ppc marketing campaigns - pay per click.
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Google advertising works because it is showing an ad to the customer when "intent to buy" is highest.
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We can ads for lead generation, b2b, b2c, traffic, brand awareness & online purchases.
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This is a superb social media marketing strategy for small businesses wanting to grow rapidly.
How to improve lead generation quality?
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We can run lead generation ads on Google & Facebook both.
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We ensure high quality of b2b & b2c leads by:
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Narrowing audience using interests & targeting.
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Using targeting location options with care.
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Using high intent lead form.
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Retargeting using custom / look-alike audiences / similar audience segments.
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Using a full funnel digital marketing strategy.
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How to run Facebook & Instagram brand & lead generation ads?
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We can run ads on Facebook, Instagram, Whatsapp & messenger with the Facebook ads manager account.
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Ads can be targeted for different audience profiles.
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We can run ads for engagement, traffic, lead generation for b2b & b2c and more.
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Facebook ads are charged on impressions, unlike Google search ppc ads which are charged on pay per click.
8 Biggest Mistakes that digital marketers make in running Facebook & Instagram Ads
Maneesh Konkar (Founder - Direction One ). Corporate Trainer for over 20+ years.
MBA from IIM Bangalore. Started his career with ITC. Over the past 22 years, he has conducted various professional courses for teams from fmcg & consumer companies like HUL, Tata Motors, VLCC, Parle, Godrej Consumer, Amazon, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has trained with manufacturing, FMCG, IT, pharma, internet, and building construction industries.
He is also a Visiting Faculty with SPJIMR (Family Managed Business & EMBA) Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is driving digital skill development at Tata Motors CV / PV & Bajaj Auto.
Case Study - How we run Facebook & Instagram Lead Generation Ads for Tata Curvv.
People Impacted
2000 +
Clients worked with
Tata Motors (Commercial Vehicles & Passenger Vehicles), Bajaj Auto, Asian Paints and Skoda dealerships
Client Locations
SE Asia, India, US, Canada, UK, Australia & Africa
Case Study - How we run Facebook & Instagram Lead Generation Ads for Skoda Kylaq
7 Digital Strategies for Automobile Dealerships
Frequently asked questions
Q1 - What is a digital marketing agency? What exactly does a social media marketing agency do?
1. Digital Strategy and Planning A primary role of the agency is to develop a comprehensive digital marketing strategy tailored to the client’s business goals and target audience. This involves market research, competitor analysis, and selecting the right channels such as search engines, social media, or email marketing. The agency crafts a roadmap that aligns all digital efforts cohesively to maximize reach and ROI. Strategy also includes setting measurable objectives and KPIs for continual optimization. 2. Search Engine Optimization (SEO) SEO is focused on improving a website’s visibility on search engines like Google, Bing, or Yahoo. The agency optimizes website architecture, page content, metadata, and backlinks to rank higher organically for relevant keywords. Effective SEO improves traffic quality and quantity by capturing user intent during their search journey. It’s a long-term approach that builds sustainable online presence and credibility. 3. Paid Advertising (PPC & Social Media Ads) Agencies manage paid ad campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Instagram Ads. This includes keyword bidding, audience targeting, ad creative design, and bid optimization to deliver the best outcomes at minimum costs. Paid advertising gives immediate visibility and lead generation opportunities, ideal for promotions, product launches, or retargeting previous website visitors. Agencies constantly monitor campaign performance and adjust strategies in real time. 4. Content Creation and Marketing Engaging content is foundational to online marketing success. Agencies create blogs, videos, infographics, and social media posts that attract and educate the target audience. Content marketing supports SEO, nurtures leads through the sales funnel, and builds brand authority. A good agency ensures content is high-quality, consistent, tailored to audience preferences, and aligns with marketing goals. 5. Social Media Management Managing a brand’s social presence involves curating and publishing posts, engaging with followers, running contests, and handling customer feedback. Agencies develop posting calendars, track social metrics, and create relevant campaigns to increase followers, engagement, and conversions. They also identify and collaborate with influencers to amplify brand messages. This ongoing effort builds community and customer loyalty. 6. Email Marketing & Automation Email remains a powerful channel for lead nurturing and customer retention. Agencies design segmented email campaigns, personalized newsletters, and automated workflows triggered by user behavior. This helps maintain regular communication, promote offers, and increase repeat purchases. Automation streamlines these processes, ensuring timely responses and delivering targeted content to maximize open rates and CTR. 7. Analytics, Reporting & Optimization Data-driven insights are crucial for optimizing digital marketing efforts. Agencies deploy various analytics tools to measure campaign performance, website usability, customer behavior, and conversion rates. They generate detailed reports that guide marketing decisions to improve efficiency and ROI. Continuous testing, such as A/B experiments and funnel analysis, ensures campaigns evolve with changing market conditions and consumer trends.
Q2 - How to start a digital marketing agency?
•1. Gain Basic Knowledge and Skills Before launching your agency, develop a strong foundation in digital marketing concepts such as SEO, social media, PPC, email marketing, and content marketing. You don’t necessarily need formal education, but comprehensive learning through courses, certifications, and hands-on practice is essential. This knowledge allows you to provide credible and effective services to clients. •2. Define Your Services and Niche Decide on the specific digital marketing services you want to offer based on your expertise and market demand. It’s wise to specialize in a niche industry or type of marketing, such as B2B services, healthcare, or social media marketing, to stand out from generalist agencies. A clear niche helps attract focused clients and develop tailored marketing strategies. •3. Create a Business Plan Draft a detailed business plan outlining your agency’s goals, target market, competitive analysis, pricing strategy, and operational processes. This plan will serve as your roadmap and help attract potential investors or partners. It also gives clarity on budgeting, marketing tactics, and growth milestones. •4. Build Your Brand and Online Presence Develop a professional website showcasing your services, case studies, and client testimonials. Also, establish active profiles on relevant social media platforms to demonstrate your expertise and attract inbound leads. Consistently share valuable content to position yourself as a knowledgeable and trustworthy agency. •5. Set Up Legal and Operational Foundations Register your business and comply with local legal requirements such as licensing, taxation, and contracts. Set up your financial systems, bank accounts, and accounting processes. Utilize project management and client relationship management tools to ensure smooth operations. •6. Acquire Initial Clients Start by offering your services to small businesses, friends, or through freelancing platforms to build your portfolio. Use networking, online outreach, and referrals to attract your first paying clients. Provide excellent service to establish credibility and generate word-of-mouth promotion. •7. Scale Your Agency As you gain more clients, hire specialists to expand your team and service capabilities. Streamline workflows and continuously invest in technology and training to stay competitive. Use data analytics and performance metrics to optimize marketing campaigns and demonstrate ROI to clients.
Q3 - What is the difference between a brand marketing agency and a performance marketing agency?
Differences Between Brand Marketing Agency and Performance Marketing Agency Primary Objective A brand marketing agency focuses on building long-term brand equity, recognition, and emotional connections with the target audience. Their goal is to shape how consumers perceive and relate to the brand, fostering loyalty and trust over time. In contrast, a performance marketing agency aims for immediate, measurable results such as clicks, leads, or sales, ensuring that every marketing dollar delivers a direct return on investment. Measurement and Metrics Brand marketing success is assessed through broad, qualitative metrics such as brand awareness, sentiment, and customer engagement levels. These measures often reflect gradual improvements that may not translate directly into sales in the short term. Performance marketing emphasizes quantitative metrics like cost per acquisition (CPA), click-through rate (CTR), and return on ad spend (ROAS), allowing for precise and real-time assessment of campaign effectiveness. Marketing Tactics Brand marketers deploy storytelling campaigns, sponsorships, influencer partnerships, and content marketing that nurture the brand’s image and values. These campaigns often run continuously and focus on broad audience reach. Performance marketers rely heavily on direct response tactics including paid search ads, affiliate marketing, retargeting, and conversion-focused social media ads. These tactics are optimized for driving user actions during specific campaign windows. Time Horizon Brand marketing is inherently a long-term investment aimed at sustained growth and loyalty development over months or years. It builds the foundation for future sales by strengthening customer relationships. Meanwhile, performance marketing targets short-term gains, launching campaigns to generate immediate leads or sales, often within days or weeks. Budget Allocation and Flexibility Budgets allocated to brand marketing are typically fixed for a set period to maintain consistent messaging and brand presence. Adjustments to campaigns occur less frequently and are usually aligned with broad strategy shifts. Performance marketing budgets can be more dynamic and variable, flexing based on campaign performance data. Marketers can quickly pause, scale, or reallocate spending to high-performing tactics to maximize ROI. Customer Targeting and Engagement Brand marketing addresses a broad audience to increase general awareness and affinity for the brand. It focuses on emotional resonance and brand values that appeal to a wide range of consumers. Performance marketing uses precise audience segmentation targeting users demonstrating purchase intent or specific behaviors. The engagement is action-driven, encouraging users to complete defined conversion goals like form fills or purchases.
Q4 - How much do I pay a digital marketing agency in India?
Facebook Ads Running Facebook ad campaigns involves strategy, creative development, audience targeting, and ongoing optimization to maximize ROI. Agencies typically charge a percentage of the ad spend or a fixed monthly fee based on campaign complexity and volume. Approximate price: ₹20,000 to ₹1,50,000 per month, excluding ad spend. - Google Ads (Search & Display) Google Ads management requires keyword research, bid management, ad creation, and performance tracking to generate qualified leads. Agencies may charge a management fee plus media spend, or a flat retainer depending on campaign scope. Approximate price: ₹25,000 to ₹2,00,000 per month, excluding ad spend. - Search Engine Optimization (SEO) SEO services include on-page optimization, technical SEO audits, backlink building, and content strategy to improve organic rankings and traffic. Pricing varies greatly by scope, site size, and competitiveness of the industry. Approximate price: ₹20,000 to ₹1,50,000 per month. - Social Media Management (Facebook Pages, etc.) This service covers content creation, scheduling, community engagement, and performance analytics on social platforms. Costs depend on the number of platforms, posting frequency, and community size. Approximate price: ₹15,000 to ₹80,000 per month per platform. - Website Management (Updates, Maintenance, Hosting) Website management includes regular updates, security monitoring, performance optimization, and hosting support to ensure smooth functioning. Agencies may offer this as a bundled monthly service or per task. Approximate price: ₹10,000 to ₹50,000 per month depending on site complexity. - YouTube Channel Management Managing YouTube involves video content strategy, SEO for videos, channel optimization, and audience engagement to grow subscribers and views. This requires specialized skills in video marketing and platform understanding. Approximate price:₹25,000 to ₹1,00,000 per month. These figures are indicative and can vary depending on agency expertise, client requirements, and market conditions. Always clarify service scope and pricing structure with any agency upfront.
Q5 - How to make money as a digital marketing agency in India?
1.Deliver Campaign Results That Matter Your agency’s success hinges on consistently running campaigns that meet or exceed client expectations. This means optimizing ad spend, generating quality leads, and improving key metrics like CTR and ROI. Clients measure your value by tangible business outcomes, so delivering effective and measurable results is paramount. 2.Provide Outstanding Customer Service Excellent communication and responsiveness foster trust and long-term relationships with clients. Timely updates, transparent reporting, and proactive problem-solving make clients feel valued and understood. Great service encourages client retention and positive word-of-mouth referrals. 3.Specialize and Differentiate Your Services Focusing on specific industries or marketing niches (e.g., e-commerce, B2B) helps you build expertise and authority. Differentiation through unique methodologies or cutting-edge tools also sets you apart from competitors. This specialization can command premium pricing and establishes you as a go-to agency. 4.Invest in Skilled Talent and Technology Hiring competent marketers, analysts, creatives, and developers ensures high-quality campaign execution. Leveraging advanced technologies like AI tools, automation platforms, and data analytics enables efficient scaling and superior outcomes. Continuous training keeps your team agile and competitive. 5.Build a Strong Brand and Market Yourself Your agency’s own brand presence impacts client acquisition and pricing power. Developing thought leadership via content marketing, webinars, and social proof attracts inbound leads and establishes credibility. Proven case studies and client testimonials strengthen your market position. 6.Adopt Transparent and Flexible Pricing Models Clients appreciate clear, value-based pricing rather than hidden fees or confusing contracts. Offering flexible packages (retainers, project fees, performance-based) caters to different client budgets and builds trust. Transparent billing strengthens client confidence and reduces churn. These core principles form the foundation of a profitable and sustainable digital marketing agency business in India.
Q6 - Which digital marketing services does Direction One - Digital provide?
Direction One - Digital provides the following key services: Running Facebook Ads We design, launch, and manage targeted Facebook advertising campaigns to reach your ideal audience. Our experts optimize ad creatives, budgets, and placement for maximum engagement and ROI. Running Google Ads Our Google Ads services include search, display, and shopping campaigns that drive high-intent traffic to your website. We continuously monitor and adjust campaigns to ensure cost-effective lead generation and conversions. Search Engine Optimization (SEO) We improve your website’s organic visibility through keyword research, on-page optimization, technical SEO, and quality link-building. Our aim is to boost your rankings, drive sustainable traffic, and enhance user experience. Social Media Management for Facebook and Instagram Pages Our team handles content creation, scheduling, community engagement, and page maintenance on your social channels. We focus on building brand loyalty and growing your follower base with consistent, meaningful interactions. Website Management We provide end-to-end website care including content updates, performance optimization, security monitoring, and hosting support. Our goal is to keep your website running smoothly and effectively engaging visitors. Managing YouTube Channel From content strategy to video optimization and audience engagement, we manage your YouTube presence to maximize reach and subscriber growth. Our services include SEO for videos, playlist curation, and performance tracking.
