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Hindustan Unilever Limited (HUL) is a shining star in the FMCG industry, with its legacy of iconic brands and deep market presence. For students and professionals passionate about marketing, studying how HUL adapts and innovates is a masterclass in strategic thinking, product management, and distribution excellence.

For business owners selling to large companies, negotiation isn’t occasional—it’s a constant. Even a small shift in price—like a 12 percent discount—can mean the difference between profit and loss by the end of the year. Understanding price negotiation beyond the obvious can unlock new growth avenues and help you protect your margins while winning valuable clients.

Negotiating your salary can be a nerve-wracking experience. Whether you’re starting a new job or seeking a raise in your current role, making missteps in negotiation can cost you thousands of rupees and slow down your career growth. If you want to make your salary talk more effective and get the compensation you deserve, it’s vital to know what NOT to do.

Purchasing a home is the largest financial commitment most people ever make. With property prices high and stakes even higher, smart negotiation isn’t just helpful—it’s essential. Whether you’re buying your first apartment or upgrading to a bigger space, these seven proven tactics will give you an edge, often saving 5% to 10% of the total price, which can translate to several lakhs of rupees.

In today’s complex business environment, aggressive negotiation tactics are not just the domain of high-profile political figures like Donald Trump. Many professionals encounter similar behaviors in corporate negotiations—whether from clients, vendors, or even internal stakeholders. These tactics can be intimidating and disruptive, but understanding how to recognize them and respond strategically can turn the tide in your favor.

Negotiation is at the heart of every business transaction, whether you're a sales professional closing deals or a purchase manager managing vendor relationships. Understanding negotiation not just as a transaction but as a strategic relationship builder can transform your business outcomes and career growth. Drawing from the renowned principles taught at Harvard Business School, here are five key negotiation insights that can empower you to negotiate smarter &, build long-las

In the dynamic world of B2B sales and marketing, many professionals fall into common traps that reduce cash flow, lower profitability, lengthen the sales cycle, and cause unnecessary frustration. These mistakes not only slow down career growth but weaken organizational revenue streams. If you are in institutional sales or B2B marketing, here’s a guide to help you avoid these pitfalls and transform your sales approach for consistent success