Want to learn digital marketing in 180 days?
Start with Direction One's Free Digital Marketing Course with Certificate. Learn what is digital marketing, tutorials on Facebook and Google Ads and ideas on how to build a strong digital marketing profile.
Prepare yourself for an MBA in Digital Marketing or take the first steps in becoming a digital marketing agency.
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Started Learning with Google?
Now master digital ads marketing with us.
Why join a digital marketing course near you when you can learn so much more online & a much lower cost.
What is included in this digital marketing online course
Build powerful social media marketing pages
Learn Google Search ads basic tutorial
Learn digital performance metrics
Top strategies for career professionals to build a digital profile
Learn Facebook & Instagram ads basic tutorial
Top digital marketing strategies for business owners
Key Features of this Social Media Marketing Course
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2+ hours duration
Lifetime access
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Recorded Videos
Certificate
7 Day Refund policy
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Course has 3 project ideas on how to build your profile for a digital marketing job
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Taught by Industry experts ex IIMB
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Great preparation for an MBA in Digital marketing
Learn with a Facebook Ads Basic Tutorial
Get your Digital Marketing certificate like this on course completion
Maneesh Konkar (Course Faculty & Founder - Direction One).
MBA from IIM Bangalore. Started his career with ITC. Over the past 22 years, he has conducted various professional courses for teams from fmcg & consumer companies like HUL, Tata Motors, VLCC, Parle, Godrej Consumer, Amazon, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has trained with manufacturing, FMCG, IT, pharma, internet, and building construction industries.
His online courses venture has about 7 courses which has garnered over 10,000 students in the last 2 years.
He also runs Direction One - Digital - a digital marketing agency that is doing some awesome work with Tata Motors (CV & PV across Maharashtra / Gujarat / multiple states).
He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.
For all the latest offers check out the page footer
Here's what our online course students are saying....
Frequently asked questions
Q1 - What is digital marketing and why is it important for businesses today? What are the three types of digital marketing?
Digital marketing is the practice of promoting products or services using digital channels to reach, engage, and convert targeted audiences effectively. Unlike traditional marketing, digital marketing rests on three key pillars: Owned Media, Paid Media, and Earned Media. Owned Media includes your website, blog, email newsletters, and social channels. Paid Media includes advertising like Google Ads and Facebook Ads. Earned Media is organic exposure from reviews and social sharing. Digital marketing is particularly valuable because it is cost-effective and measurable. Owned Media Owned media refers to the digital assets and platforms that a business fully controls, such as its website, blog, email newsletters, mobile app, and branded social media profiles. These channels allow brands to create and distribute content directly to their audience without third-party interference. The main advantage of owned media is complete control over messaging, style, and brand image, enabling consistency and long-term relationship building with customers. Examples include publishing educational blog articles on the company site, maintaining an email subscriber list for regular updates, and sharing brand stories across owned social media pages. Paid Media Paid media involves investing in external advertising to promote your brand, products, or services on channels you don't own. This includes formats like Google Ads, Facebook or Instagram Ads, YouTube pre-roll, sponsored search listings, banner ads, and influencer partnerships. Paid media is effective for quickly boosting brand awareness, driving targeted traffic, and supporting specific campaigns with measurable outcomes. For example, a business might launch a paid Facebook ad targeting young professionals or invest in Google search ads to appear at the top of results for relevant keywords. Earned Media Earned media represents the organic exposure and publicity your business receives as a result of others sharing or endorsing your brand. It is generated by word-of-mouth, customer reviews, social media shares, online mentions, press coverage, and influencer recommendations, without direct payment or control. Earned media is valuable because it signals credibility and trust, as it comes from third parties rather than your brand's own messaging. Examples include positive customer testimonials on review sites, shares of your content by satisfied users on LinkedIn, and media articles highlighting your success stories.
Q2 - What is the career scope for digital marketing in India?
The career scope for digital marketing in India is expansive and growing rapidly. Key roles include Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Analyst, Content Marketer, and more. Salaries start from ₹15,000-₹30,000 monthly at entry level and can go up to ₹20-50 lakhs annually for senior positions or agency owners." Digital marketing offers diverse career paths that accommodate a variety of skills and interests. Entry-level roles such as Digital Marketing Executive and Content Marketer involve executing campaigns, creating engaging digital content, and managing social media platforms. As professionals gain experience, they can specialize in areas like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, email marketing, or data analytics. Each specialization has its own set of tools and techniques, allowing marketers to become experts in driving traffic, leads, and conversions. Mid-level and senior digital marketing roles focus more on strategy, campaign management, and team leadership. Digital Marketing Managers and Social Media Managers develop comprehensive marketing strategies, coordinate cross-channel campaigns, allocate budgets, and analyze performance metrics to optimize results. They collaborate with sales teams, creative agencies, and IT departments to ensure cohesive brand messaging and maximize ROI. Leadership roles require strong analytical abilities, communication skills, and experience managing teams and projects. The digital marketing field also offers entrepreneurial and freelance opportunities, where skilled marketers independently manage client campaigns or consult businesses on digital growth strategies. Digital marketing’s continuously evolving nature requires professionals to stay updated with the latest tools, platforms, and trends. Certifications, advanced courses, and practical experience can boost career advancement and salary progression. Overall, the dynamic and high-demand environment makes digital marketing a promising and rewarding career choice in India.
Q3 - What are the top five steps to learn digital marketing?
Steps: (1) Start with expert YouTube Playlists; (2) Enroll in online courses; (3) Run real-world campaigns; (4) Analyze performance daily; (5) Keep learning with blogs and webinars. This builds a strong foundation for a digital marketing career Start with expert YouTube Playlists YouTube offers free access to expert-led playlists where beginners can learn fundamentals and advanced digital marketing concepts at their own pace. Popular channels cover topics like SEO, social media marketing, paid ads, and analytics with practical tips and real-world case studies. Enroll in online courses Structured online courses provide in-depth knowledge, certifications, and hands-on projects, helping learners build a solid foundation. These courses often include guidance from industry professionals, covering the latest tools and strategies used by top marketers. Run real-world campaigns Practical experience gained by running live campaigns on platforms like Google Ads or Facebook Ads is crucial for mastering digital marketing. Managing actual budgets and audiences helps develop problem-solving skills and understand campaign optimization. Analyze performance daily Regularly reviewing metrics such as traffic, conversions, and ad spend enables marketers to identify what’s working and what needs improvement. Performance analysis drives data-driven decision-making to maximize campaign success. Keep learning with blogs and webinars Digital marketing is ever-evolving, and staying updated through industry blogs, webinars, and podcasts ensures continuous skill enhancement. Following thought leaders and case studies allows marketers to adapt to new trends and technologies.
Q4 - What is SEO in digital marketing? What is the difference between SEO and SEM?
SEO (Search Engine Optimization) SEO is the practice of optimizing a website to improve its visibility and ranking on search engine results pages organically. It includes three main components: on-page SEO, which focuses on optimizing content and HTML source code such as keywords, title tags, and meta descriptions; off-page SEO, which involves building backlinks and enhancing the website’s authority through social sharing and external mentions; and technical SEO, which ensures the website’s structure, performance, and crawlability meet search engine standards. Together, these elements help search engines understand the website’s relevance and quality to rank it higher, driving more organic traffic. SEM (Search Engine Marketing) SEM involves using paid advertising to increase website visibility on search engines, usually through platforms like Google Ads and Bing Ads. Unlike SEO, which targets organic rankings, SEM allows businesses to bid for ad placement in search results based on specific keywords relevant to their products or services. SEM provides immediate visibility and traffic by displaying paid ads above or alongside organic search results. It includes strategies such as pay-per-click (PPC) campaigns that focus on maximizing ROI through constant optimization of ad copy, targeting, and bidding.
Q5 - What are the 7 different types of digital marketing?
Main types: SEO, SEM/PPC, Social Media Marketing, Content Marketing, Email Marketing, Video Marketing, and Affiliate/Influencer Marketing. Integrating these builds a robust digital strategy. SEO (Search Engine Optimization) SEO is the process of optimizing a website to improve its visibility and ranking on organic search engine results pages. It consists of three main components: on-page SEO, which focuses on optimizing page content like keywords, meta tags, and headings; off-page SEO, which involves building backlinks and increasing site authority through external sources; and technical SEO, which ensures website functionality, speed, and crawlability meet search engine standards. A well-executed SEO strategy helps attract targeted, unpaid traffic and enhances the user experience. SEM/PPC (Search Engine Marketing / Pay-Per-Click) SEM involves paid advertising to appear on search engine results, complementing SEO’s organic efforts by providing immediate visibility. Advertisers bid on keywords, and their ads show up above or beside organic results, with costs typically based on clicks (PPC). This method allows precise targeting, budget control, and quick testing of campaigns. Platforms like Google Ads and Microsoft Advertising are popular SEM channels. Social Media Marketing This type of marketing leverages social media platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and engage with audiences. It includes organic posts, paid ads, influencer collaborations, and customer interactions. Social media marketing drives traffic, generates leads, and fosters brand loyalty through consistent content and community building. Content Marketing Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a clearly defined audience. Formats include blog posts, ebooks, videos, infographics, podcasts, and webinars. Good content marketing helps build trust, educate prospects, and support other digital channels by enhancing SEO and social media strategies. Email Marketing Email marketing is the use of targeted emails to nurture relationships, promote offers, and drive conversions. It remains one of the highest ROI digital channels due to its direct nature and personalization capabilities. Automated email workflows, segmentation, and engaging content help businesses maintain customer engagement and encourage repeat sales. Video Marketing Video marketing involves creating video content to promote, educate, or entertain an audience. Videos can be placed on social media, websites, YouTube, or used in paid campaigns. This format effectively conveys messages, increases engagement, and improves conversion rates due to its visual and emotional appeal. Affiliate/Influencer Marketing Affiliate marketing partners with individuals or businesses who promote products in exchange for a commission on sales. Influencer marketing uses popular personalities on social media to endorse brands and products to their followers. Both methods leverage trust and social proof, expanding reach and driving targeted traffic and sales.
Q6 - How can Direction One's Digital Marketing Course help me in becoming a superb digital marketer?
The Direction One Consulting Digital Marketing Full Course is designed to comprehensively equip learners with the knowledge, skills, and hands-on experience needed to become exceptional digital marketers. Here is how this course can help in multiple ways: Structured Learning Path The course offers a well-organized curriculum that covers all major digital marketing domains including SEO, SEM, email marketing, social media marketing, content marketing, analytics, and paid advertising on platforms like Facebook and Google. This structured approach ensures learners build a strong foundational understanding before progressing to advanced techniques. Hands-On Campaign Experience Practical exposure is a core part of the course, with real-world case studies and campaign exercises that simulate managing digital ads and marketing projects. Running actual Facebook and Google Ads campaigns allows learners to gain confidence in campaign setup, audience targeting, budget management, and performance optimization. In-Depth Platform Training The course provides detailed training on critical tools and platforms essential for any digital marketer today. Learners get step-by-step insights into Facebook Business Manager, Google Ads interface, Google Analytics, and SEO tools, enabling them to independently handle digital marketing tasks and troubleshoot issues. Industry-Relevant Skills Developed and taught by an experienced consultant with over 20 years working across FMCG, IT, manufacturing, and media industries, the course emphasizes practical, market-tested strategies. Learners acquire skills in negotiation, client handling, data-driven decision-making, and creative campaign management relevant to real agency and corporate environments. Certification and Career Support Upon completion, students receive a recognized certificate that adds credibility when seeking jobs, freelance projects, or agency roles. Additionally, the course often includes career guidance, interview preparation, and resume-building support to boost employability and career growth prospects. Continuous Updates and Support Given the fast-paced nature of digital marketing, the course content is regularly updated to align with platform changes, new features, and emerging best practices. Learners also benefit from ongoing support, discussion forums, and access to expert advice, ensuring continuous learning even after the course ends. Comprehensive Coverage for All Levels Whether starting as a beginner or looking to deepen existing skills, the course caters to different proficiency levels with customizable learning paths. This flexibility enables learners to specialize or broaden their skill set, making them highly versatile and competitive digital marketing professionals. In summary, Direction One’s Digital Marketing Full Course is a one-stop solution for mastering the art and science of modern digital marketing, combining theoretical knowledge, hands-on application, and career support to develop highly capable and market-ready digital marketing experts.
