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If you’re in sales or marketing, you know that price objections are the ultimate test—and they come up every day. Your client hears your price and almost instinctively tries to knock it down. Maybe they start with half your price, or ask for freebies, or compare you unfavorably with a competitor. How you handle this moment can make or break your deal, your targets, and your confidence as a salesperson.

If you’re fresh in college, pursuing a BBA or MBA, and daydreaming about a career in marketing, here’s your wake-up call—marketing isn’t one job, it’s many! How do you find the right fit? What exactly do people do in marketing roles? If these questions have been swirling in your mind, this post is for YOU. Let’s break down the five exciting pathways in sales and marketing, so you can chart your own course with confidence and enthusiasm.

If you’re a young sales professional or a student dreaming about a sparkling marketing career, you might have visions of brainstorming TV ads, rubbing shoulders with Bollywood stars, and masterminding viral campaigns from a plush corner office. The reality? Real marketing is way more intense, (sometimes less glamorous), and far more rewarding than you imagine—if you know what you’re signing up for.

Hey there, hard-working professional! Whether you’re about to join a new company or gearing up for your annual appraisal, salary negotiation can feel nerve-wracking. You might wonder—am I asking for too much? Am I worth more? Will my boss say yes? The answer: you deserve to get paid what you’re truly worth, and with the right approach, you can turn your negotiation into a career-defining win. Here’s how!

If you want to stand out and truly build your online brand on LinkedIn, you need more than a neat list of job titles. The most motivational profiles are not just about WHERE you worked—they showcase HOW you made a difference. Whether you’re freshly graduated, mid-career, or a seasoned leader, this guide will help you project your achievements and turn your LinkedIn into a magnet for opportunity.