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The Fast-Moving Consumer Goods (FMCG) industry offers one of the most structured, dynamic, and rewarding sales and marketing career path for business graduates and young professionals. The career path in FMCG sales and marketing is characterized by its clear hierarchy, breadth of experience, and fast-tracked leadership opportunities, provided you are will In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta

We study Tata Consumer Products in this fmcg marketing case study. Tata Consumer is a major player in India’s FMCG sector with a diverse portfolio that includes beverages, food products, and international brands. The company reports consolidated quarterly revenues of around ₹4,600 crores, showing an overall sales growth of 15%. Despite strong growth in s In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta

In today’s fast-changing world, personal development isn’t just a goal—it’s a necessity. Career professionals and business owners need to regularly motivate themselves to upgrade skills, improve relationships, and stay productive. Here are eight practical motivational tips to transform different parts of your life. Each is designed to be quietly personal—no need to announce, just commit and see the impact.

Successful On-page SEO starts with identifying relevant keywords your audience is searching for. Aligning page content with these search terms ensures better ranking and attracts qualified traffic. Knowing what your customers want helps create content that answers their queries precisely.

One powerful approach to managing career success & growth is the philosophy of making small, consistent improvements — just 1% better every day. This idea, rooted in Toyota’s renowned Kaizen or “continuous improvement” principle, emphasizes that significant progress does not necessarily come from dramatic leaps, but from steady, incremental steps. Even small positive changes compound over time to create exponential benefits, transforming your skills, mindset, and outcomes in