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How to Grow Your Facebook Page Followers Fast—With Facebook Ads!
Are you trying to make your business look more credible on Facebook, but frustrated with slow organic follower growth? You’re not alone! In today’s digital world, growing your Facebook page followers is as much about social proof as it is about engagement.
That’s why this hands-on post will show you exactly how to boost your Facebook follower count with ads—step by step, based on the real-world method in my latest video.
Nov 17, 20253 min read


7 Game-Changing Tips to Transform Your Digital Marketing Performance Meetings Into Growth Powerhouses
Are you tired of “review meetings” that never seem to produce real results? You’re not alone! All across marketing teams—from ambitious startups to seasoned multinational giants—weekly check-ins and monthly reviews have become more about pointing out what didn’t work, and less about fueling creativity, collaboration, and, most importantly, growth.
Let’s flip the script! Check out this insightful video from Maneesh Konkar for 7 actionable steps to turbocharge your digital m
Nov 17, 20253 min read


4 Simple Ways To Achieve Your Goals in 2026
Setting and achieving goals is a timeless challenge, but in 2026—with rapid advances in AI, dramatic economic shifts, and complex career landscapes—it feels more important than ever to follow a practical system. These four core strategies, inspired by leading experts and actionable advice, can help guide anyone towards career and personal growth success.
Oct 8, 20253 min read


What is a typical FMCG Sales & Marketing career path?
The Fast-Moving Consumer Goods (FMCG) industry offers one of the most structured, dynamic, and rewarding sales and marketing career path for business graduates and young professionals. The career path in FMCG sales and marketing is characterized by its clear hierarchy, breadth of experience, and fast-tracked leadership opportunities, provided you are will
In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta
Sep 22, 20253 min read


Why is Tata Consumer's Tea Business Degrowing? A Detailed FMCG Marketing Case Study Analysis
We study Tata Consumer Products in this fmcg marketing case study. Tata Consumer is a major player in India’s FMCG sector with a diverse portfolio that includes beverages, food products, and international brands. The company reports consolidated quarterly revenues of around ₹4,600 crores, showing an overall sales growth of 15%. Despite strong growth in s
In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta
Sep 21, 20253 min read
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