Subscribe to the Direction One blog to get a regular tips on FMCG & B2B sales, negotiations, digital marketing & career success. 
 

In today’s fast-changing world, personal development isn’t just a goal—it’s a necessity. Career professionals and business owners need to regularly motivate themselves to upgrade skills, improve relationships, and stay productive. Here are eight practical motivational tips to transform different parts of your life. Each is designed to be quietly personal—no need to announce, just commit and see the impact.

Successful On-page SEO starts with identifying relevant keywords your audience is searching for. Aligning page content with these search terms ensures better ranking and attracts qualified traffic. Knowing what your customers want helps create content that answers their queries precisely.

One powerful approach to managing career success & growth is the philosophy of making small, consistent improvements — just 1% better every day. This idea, rooted in Toyota’s renowned Kaizen or “continuous improvement” principle, emphasizes that significant progress does not necessarily come from dramatic leaps, but from steady, incremental steps. Even small positive changes compound over time to create exponential benefits, transforming your skills, mindset, and outcomes in

When it comes to running high-quality lead generation campaigns for cutting-edge automotive models like the Tata Curvv, running effective Meta Lead Generation Ads (on Facebook and Instagram) requires strategy, creativity, and a meticulous approach. In this post, we share our complete step-by-step process for executing high-performing lead campaigns, including our creative development, campaign setup, and advanced lead filtering techniques.

Dealers who want to drive growth, generate leads, and build customer loyalty must master digital strategies that actually move the needle. Drawing from years of hands-on experience and dealer-focused training, here are seven digital marketing strategies that every automobile dealer should implement for outstanding results.