Subscribe to the Direction One blog to get a regular tips on FMCG & B2B sales, negotiations, digital marketing & career success. 
 

If you are running Google Ads digital marketing campaigns for clients or managing your own digital marketing, tracking accuracy is critical to campaign success. Yet, many digital marketers—both beginners and experienced—make simple errors in setting up and interpreting Google Ads tracking. These mistakes can hide true performance, waste budget, and limit your ability to optimize effectively.

If you ever feel like your days are disappearing in endless emails, meetings, and distractions, you’re not alone. Time is the most precious currency we all have—24 hours daily—and how we manage it can make or break our career growth and personal success. I want to share with you four motivational time management hacks that have transformed how I work and live.

Hindustan Unilever Limited (HUL) is a shining star in the FMCG industry, with its legacy of iconic brands and deep market presence. For students and professionals passionate about marketing, studying how HUL adapts and innovates is a masterclass in strategic thinking, product management, and distribution excellence.

If you’re a young professional like me, you probably have big dreams for your career. Maybe you want that next promotion, a bigger role, or just to level up your skills and income. I want to share some real talk—four motivational tips that have truly worked for me and can help you unlock your potential and make meaningful progress in 2026.

For business owners selling to large companies, negotiation isn’t occasional—it’s a constant. Even a small shift in price—like a 12 percent discount—can mean the difference between profit and loss by the end of the year. Understanding price negotiation beyond the obvious can unlock new growth avenues and help you protect your margins while winning valuable clients.