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Subscribe to the Direction One blog to get a regular tips on FMCG & B2B sales, negotiations, digital marketing & career success.
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3 Key Marketing Insights from HUL’s Strategy in 2025
Hindustan Unilever Limited (HUL) is a shining star in the FMCG industry, with its legacy of iconic brands and deep market presence. For students and professionals passionate about marketing, studying how HUL adapts and innovates is a masterclass in strategic thinking, product management, and distribution excellence.
Nov 23, 20253 min read


4 Simple Yet Powerful Motivational Tips to Help You Achieve Your Career Goals in 2026
If you’re a young professional like me, you probably have big dreams for your career. Maybe you want that next promotion, a bigger role, or just to level up your skills and income. I want to share some real talk—four motivational tips that have truly worked for me and can help you unlock your potential and make meaningful progress in 2026.
Nov 23, 20253 min read


3 Simple but Powerful Price Negotiating Tricks Every Business Owner Must Master
For business owners selling to large companies, negotiation isn’t occasional—it’s a constant. Even a small shift in price—like a 12 percent discount—can mean the difference between profit and loss by the end of the year. Understanding price negotiation beyond the obvious can unlock new growth avenues and help you protect your margins while winning valuable clients.
Nov 23, 20253 min read


Avoid These 3 Common Salary Negotiation Mistakes to Boost Your Earnings
Negotiating your salary can be a nerve-wracking experience. Whether you’re starting a new job or seeking a raise in your current role, making missteps in negotiation can cost you thousands of rupees and slow down your career growth. If you want to make your salary talk more effective and get the compensation you deserve, it’s vital to know what NOT to do.
Nov 22, 20252 min read


7 Negotiation Tactics Every Homebuyer Must Use to Save Lakhs on Their Dream Apartment
Purchasing a home is the largest financial commitment most people ever make. With property prices high and stakes even higher, smart negotiation isn’t just helpful—it’s essential. Whether you’re buying your first apartment or upgrading to a bigger space, these seven proven tactics will give you an edge, often saving 5% to 10% of the total price, which can translate to several lakhs of rupees.
Nov 22, 20253 min read
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