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Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity

If you are active in sales or marketing, selling products, services, or solutions to customers, this guide is for you. The difference between an average salesperson and a top-performing one often comes down to mindset, preparation, and applied skills in every interaction. Based on years of coaching sales teams across industries and geographies, here are proven principles to enhance your effectiveness and advance your sales career.

If you’re in sales or marketing, you know that price objections are the ultimate test—and they come up every day. Your client hears your price and almost instinctively tries to knock it down. Maybe they start with half your price, or ask for freebies, or compare you unfavorably with a competitor. How you handle this moment can make or break your deal, your targets, and your confidence as a salesperson.

If you’re fresh in college, pursuing a BBA or MBA, and daydreaming about a career in marketing, here’s your wake-up call—marketing isn’t one job, it’s many! How do you find the right fit? What exactly do people do in marketing roles? If these questions have been swirling in your mind, this post is for YOU. Let’s break down the five exciting pathways in sales and marketing, so you can chart your own course with confidence and enthusiasm.

If you’re a young sales professional or a student dreaming about a sparkling marketing career, you might have visions of brainstorming TV ads, rubbing shoulders with Bollywood stars, and masterminding viral campaigns from a plush corner office. The reality? Real marketing is way more intense, (sometimes less glamorous), and far more rewarding than you imagine—if you know what you’re signing up for.