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9 Action Steps to Kickstart Your Marketing Career (Even If You’re NOT From a Top College)
If you’ve just finished your MBA or BBA—maybe from a tier-2 or tier-3 college—and you’re still waiting for that “dream” marketing job, you’re in the right place. The world of marketing is exploding with opportunities, but employers care more about skill, hunger, and hustle than your campus name. Here’s your no-nonsense, energetic action plan to build a killer marketing profile in just 180 days—yes, even if you didn’t study at an IIM or SRCC.
Nov 21, 20253 min read


Six Marketing Skills FMCG Recruiters Want—And How You Can Get Them
Are you dreaming of swapping your sales target tracker or engineering blueprints for a shot at fmcg marketing? You’re not alone. Every high-growth business wants marketing minds who blend curiosity with confidence—and the path is open to you, whether you’re a student, a front-line salesperson, or a future engineer-turned-marketer. Ready to unlock the skills recruiters are truly searching for?
Nov 21, 20253 min read


A Motivational Guide: How to Successfully Switch Industries and Transform Your Career
If you’re a young salaried professional feeling stuck, bored, or underappreciated in your current industry, know that you’re not alone—and that your next chapter can be genuinely exciting. Making a big career move may seem daunting at first, but with a little strategic action, plenty of curiosity, and a motivational mindset, you can successfully leap from one industry to another and discover fresh possibilities (and maybe even your passion).
Nov 21, 20253 min read


FMCG Marketing Reality: Why Distributors Lose Market Share and How to Win It Back
When it comes to FMCG marketing, everyone dreams of a super-charged distribution machine—one where your channel partners happily move your products, your market share climbs steadily, and everyone hits their targets. In the real world, though, if you work as a channel manager in FMCG, paint, tiles, or building materials, you quickly realize something: your distributor isn’t always your biggest supporter. Sometimes, he’s your biggest bottleneck.
Nov 21, 20253 min read


5 Powerful Steps to Win With FMCG Marketing Channel Partners
Channel management is an art, not just a job. Whether you manage distributors in FMCG marketing, automobile dealerships, or construction channels, the real power lies in growing together. You’ll often hear that “the distributor is tough to handle” or “he only cares about margin”—but what if the real secret is understanding his business as deeply as your own? Here are five steps, drawn straight from hands-on experience, that will help you turn your channel into a competitive a
Nov 21, 20253 min read
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