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If you’re dreaming of a career with the likes of Britannia, ITC, P&G, L’Oréal, or Godrej, you probably already know you’ll face fierce competition. Hundreds (sometimes thousands) apply for each entry-level role, and almost everyone shows up with a list of online courses and certificates.

If you’re serious about mastering FMCG distribution and sales strategies, Britannia’s new route to market approach covered in this fmcg case study offers a masterclass in how a legacy brand can adapt to modern challenges. The company, celebrated for its iconic biscuits, faces increased pressure from changing product mixes, evolving retail structure, and profitability challenges. Let’s break down how Britannia’s route to market transformation unfolds step by step.

If you’re running digital ads and your sales team is drowning in poor-quality leads, you’re not alone. Lead generation has evolved fast, and 2025’s platforms have changed the rules again. You don’t have to put up with time-wasters and vague form submissions. Leading brands like Audi, Mercedes, Mahindra, and Hyundai are rewriting the lead-quality playbook. Here’s what’s really working now in improving lead quality, straight from the front lines of campaigns across India.

Hey marketer, let’s face it—staying ahead in digital marketing means knowing what your competitors are doing. But googling or guessing their campaigns doesn’t cut it. Luckily, Facebook Ads Library is your secret weapon for uncovering competitor ad strategies and gaining priceless insights.

Hey digital marketers and auto biz champions. Running lead generation campaigns for automobile brands can seem like a massive challenge. You’re juggling creative, targeting, brand perception, and budgets—every step matters. But what if you could learn from a live success story? Let’s unpack how a targeted lead gen campaign for Skoda Kylaq found its groove—and how you can apply these lessons to your own campaigns.