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Struggling With Junk Leads? Here’s How Smart Digital Marketing Folks Are Improving Lead Quality in 2025
If you’re running digital ads and your sales team is drowning in poor-quality leads, you’re not alone. Lead generation has evolved fast, and 2025’s platforms have changed the rules again. You don’t have to put up with time-wasters and vague form submissions. Leading brands like Audi, Mercedes, Mahindra, and Hyundai are rewriting the lead-quality playbook. Here’s what’s really working now in improving lead quality, straight from the front lines of campaigns across India.
Nov 19, 20254 min read


How to Spy on Your Competitors’ Facebook & Instagram Ads Using the Facebook Ads Library
Hey marketer, let’s face it—staying ahead in digital marketing means knowing what your competitors are doing. But googling or guessing their campaigns doesn’t cut it. Luckily, Facebook Ads Library is your secret weapon for uncovering competitor ad strategies and gaining priceless insights.
Nov 19, 20253 min read


Winning Auto Lead Generation Campaigns: Skoda Kylaq Case Study
Hey digital marketers and auto biz champions. Running lead generation campaigns for automobile brands can seem like a massive challenge. You’re juggling creative, targeting, brand perception, and budgets—every step matters. But what if you could learn from a live success story? Let’s unpack how a targeted lead gen campaign for Skoda Kylaq found its groove—and how you can apply these lessons to your own campaigns.
Nov 19, 20253 min read


8 Facebook & Instagram Ads Mistakes You Can’t Afford to Make—Fix Them Today!
Hey digital warriors! Running Facebook and Instagram ads can feel like navigating a jungle without a map. One wrong step and your budget vanishes with little to show for it. But what if you had a guide? Something that cuts through the noise and points you to the exact pitfalls to avoid?
Nov 19, 20253 min read


4 Google Ads Mistakes That Could Be Killing Your Budget—And How to Fix Them Fast
Running Google Ads? Whether you’re a business owner doing it yourself or a marketer working with an agency, you know every rupee counts. Yet, so many campaigns bleed money due to a few basic—but killer—mistakes. The good news? Once you know what to look for, you can fix these TODAY.
Nov 19, 20253 min read
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