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In the dynamic world of B2B sales and marketing, many professionals fall into common traps that reduce cash flow, lower profitability, lengthen the sales cycle, and cause unnecessary frustration. These mistakes not only slow down career growth but weaken organizational revenue streams. If you are in institutional sales or B2B marketing, here’s a guide to help you avoid these pitfalls and transform your sales approach for consistent success

Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity