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If you’re running Google Ads campaigns—whether for your agency, your own portfolio, or for clients—there’s a good chance you’re burning budget due to a few deceptively simple mistakes. Over years of managing, auditing, and training on Google Ads, I’ve seen these errors crop up repeatedly, even among experienced digital marketing professionals.

If you are running Google Ads digital marketing campaigns for clients or managing your own digital marketing, tracking accuracy is critical to campaign success. Yet, many digital marketers—both beginners and experienced—make simple errors in setting up and interpreting Google Ads tracking. These mistakes can hide true performance, waste budget, and limit your ability to optimize effectively.

Negotiation is at the heart of every business transaction, whether you're a sales professional closing deals or a purchase manager managing vendor relationships. Understanding negotiation not just as a transaction but as a strategic relationship builder can transform your business outcomes and career growth. Drawing from the renowned principles taught at Harvard Business School, here are five key negotiation insights that can empower you to negotiate smarter &, build long-las

In the dynamic world of B2B sales and marketing, many professionals fall into common traps that reduce cash flow, lower profitability, lengthen the sales cycle, and cause unnecessary frustration. These mistakes not only slow down career growth but weaken organizational revenue streams. If you are in institutional sales or B2B marketing, here’s a guide to help you avoid these pitfalls and transform your sales approach for consistent success

Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity