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Your ads are running. Your traffic is climbing. Your cost-per-click looks reasonable. Yet your sales team is still complaining about your lead generation process —about worthless leads filling their CRM, about wasting hours calling numbers that don't connect, about prospects with zero buying intent clogging their pipeline.

I’ve spent three decades working with brands like ITC, HUL, Godrej, Tata Motors, Mahindra, Amazon and many others, first in FMCG sales and then in digital and corporate training. I’ve made more mistakes than I can count, lost money in entire ventures, and also tripled my income in just a few years when I finally aligned to the right waves. What you’ll read below are 11 marketing tips - practical lessons I wish someone had pressed into my hands when I was just starting out.

Negotiation is at the heart of every business transaction, whether you're a sales professional closing deals or a purchase manager managing vendor relationships. Understanding negotiation not just as a transaction but as a strategic relationship builder can transform your business outcomes and career growth. Drawing from the renowned principles taught at Harvard Business School, here are five key negotiation insights that can empower you to negotiate smarter &, build long-las

In the dynamic world of B2B sales and marketing, many professionals fall into common traps that reduce cash flow, lower profitability, lengthen the sales cycle, and cause unnecessary frustration. These mistakes not only slow down career growth but weaken organizational revenue streams. If you are in institutional sales or B2B marketing, here’s a guide to help you avoid these pitfalls and transform your sales approach for consistent success

Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity