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If you’re aiming to crack the code in FMCG sales and marketing—or hoping to build a long-lasting brand that wins at retail—let’s talk about one factor that can make or break your entire strategy: outlet coverage. Whether you’re a seasoned trade marketing pro or a student with a dream, understanding how thoroughly your product reaches those busy neighborhood stores is the absolute game changer.

If you’re serious about mastering FMCG distribution and sales strategies, Britannia’s new route to market approach covered in this fmcg case study offers a masterclass in how a legacy brand can adapt to modern challenges. The company, celebrated for its iconic biscuits, faces increased pressure from changing product mixes, evolving retail structure, and profitability challenges. Let’s break down how Britannia’s route to market transformation unfolds step by step.

Hey marketing enthusiast! If you’re passionate about cracking the Go Zero marketing strategy code and want to see how a brand skyrockets in a tough market, then Go Zero Ice Creams’ marketing strategy is a treasure trove of insights. Featured on Shark Tank and now hitting a ₹40 crore annual run rate, this brand’s story is not just inspiring—it’s packed with smart moves you can apply to your own marketing magic.

We study Tata Consumer Products in this fmcg marketing case study. Tata Consumer is a major player in India’s FMCG sector with a diverse portfolio that includes beverages, food products, and international brands. The company reports consolidated quarterly revenues of around ₹4,600 crores, showing an overall sales growth of 15%. Despite strong growth in s In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta