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If you’re a marketing student, a freshly minted MBA, or an industry professional in FMCG, now is your time to embrace change. Gone are the days when knowing how to hustle through general trade and build retail relationships was all it took. Today, Dmart, Blinkit, Zepto, Instamart, and e-commerce giants like Amazon are flipping the FMCG career playbook, forcing a bold new set of skills for every ambitious marketer.

If you’re aiming to crack the code in FMCG sales and marketing—or hoping to build a long-lasting brand that wins at retail—let’s talk about one factor that can make or break your entire strategy: outlet coverage. Whether you’re a seasoned trade marketing pro or a student with a dream, understanding how thoroughly your product reaches those busy neighborhood stores is the absolute game changer.

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If you’re serious about mastering FMCG distribution and sales strategies, Britannia’s new route to market approach covered in this fmcg case study offers a masterclass in how a legacy brand can adapt to modern challenges. The company, celebrated for its iconic biscuits, faces increased pressure from changing product mixes, evolving retail structure, and profitability challenges. Let’s break down how Britannia’s route to market transformation unfolds step by step.

The Fast-Moving Consumer Goods (FMCG) industry offers one of the most structured, dynamic, and rewarding sales and marketing career path for business graduates and young professionals. The career path in FMCG sales and marketing is characterized by its clear hierarchy, breadth of experience, and fast-tracked leadership opportunities, provided you are will In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta

We study Tata Consumer Products in this fmcg marketing case study. Tata Consumer is a major player in India’s FMCG sector with a diverse portfolio that includes beverages, food products, and international brands. The company reports consolidated quarterly revenues of around ₹4,600 crores, showing an overall sales growth of 15%. Despite strong growth in s In this video listen to Maneesh Konkar Academic Head Direction One explain in detail the steps you could take to kicksta