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If you’re running Google Ads campaigns—whether for your agency, your own portfolio, or for clients—there’s a good chance you’re burning budget due to a few deceptively simple mistakes. Over years of managing, auditing, and training on Google Ads, I’ve seen these errors crop up repeatedly, even among experienced digital marketing professionals.

If you are running Google Ads digital marketing campaigns for clients or managing your own digital marketing, tracking accuracy is critical to campaign success. Yet, many digital marketers—both beginners and experienced—make simple errors in setting up and interpreting Google Ads tracking. These mistakes can hide true performance, waste budget, and limit your ability to optimize effectively.

Running Google Ads? Whether you’re a business owner doing it yourself or a marketer working with an agency, you know every rupee counts. Yet, so many campaigns bleed money due to a few basic—but killer—mistakes. The good news? Once you know what to look for, you can fix these TODAY.