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If you are running Google Ads digital marketing campaigns for clients or managing your own digital marketing, tracking accuracy is critical to campaign success. Yet, many digital marketers—both beginners and experienced—make simple errors in setting up and interpreting Google Ads tracking. These mistakes can hide true performance, waste budget, and limit your ability to optimize effectively.

Hindustan Unilever Limited (HUL) is a shining star in the FMCG industry, with its legacy of iconic brands and deep market presence. For students and professionals passionate about marketing, studying how HUL adapts and innovates is a masterclass in strategic thinking, product management, and distribution excellence.

Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity

If you are active in sales or marketing, selling products, services, or solutions to customers, this guide is for you. The difference between an average salesperson and a top-performing one often comes down to mindset, preparation, and applied skills in every interaction. Based on years of coaching sales teams across industries and geographies, here are proven principles to enhance your effectiveness and advance your sales career.

If you’re in sales or marketing, you know that price objections are the ultimate test—and they come up every day. Your client hears your price and almost instinctively tries to knock it down. Maybe they start with half your price, or ask for freebies, or compare you unfavorably with a competitor. How you handle this moment can make or break your deal, your targets, and your confidence as a salesperson.

If you’re a young sales professional or a student dreaming about a sparkling marketing career, you might have visions of brainstorming TV ads, rubbing shoulders with Bollywood stars, and masterminding viral campaigns from a plush corner office. The reality? Real marketing is way more intense, (sometimes less glamorous), and far more rewarding than you imagine—if you know what you’re signing up for.

Are you dreaming of swapping your sales target tracker or engineering blueprints for a shot at fmcg marketing? You’re not alone. Every high-growth business wants marketing minds who blend curiosity with confidence—and the path is open to you, whether you’re a student, a front-line salesperson, or a future engineer-turned-marketer. Ready to unlock the skills recruiters are truly searching for?