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Starting out in sales and marketing can feel overwhelming, especially when you hear lots of terminology like channel management, B2B, B2C, and more thrown around. If you are new to the field and find it hard to differentiate between these roles, you’re not alone. This post will help you understand one of the biggest distinctions you’ll encounter: how B2B sales and marketing differ from other sales approaches. If you want to grow confidently in your sales career, this clarity

Are you dreaming of swapping your sales target tracker or engineering blueprints for a shot at fmcg marketing? You’re not alone. Every high-growth business wants marketing minds who blend curiosity with confidence—and the path is open to you, whether you’re a student, a front-line salesperson, or a future engineer-turned-marketer. Ready to unlock the skills recruiters are truly searching for?

If you’re dreaming of a career with the likes of Britannia, ITC, P&G, L’Oréal, or Godrej, you probably already know you’ll face fierce competition. Hundreds (sometimes thousands) apply for each entry-level role, and almost everyone shows up with a list of online courses and certificates.

If you’re serious about mastering FMCG distribution and sales strategies, Britannia’s new route to market approach covered in this fmcg case study offers a masterclass in how a legacy brand can adapt to modern challenges. The company, celebrated for its iconic biscuits, faces increased pressure from changing product mixes, evolving retail structure, and profitability challenges. Let’s break down how Britannia’s route to market transformation unfolds step by step.

Hey marketing enthusiast! If you’re passionate about cracking the Go Zero marketing strategy code and want to see how a brand skyrockets in a tough market, then Go Zero Ice Creams’ marketing strategy is a treasure trove of insights. Featured on Shark Tank and now hitting a ₹40 crore annual run rate, this brand’s story is not just inspiring—it’s packed with smart moves you can apply to your own marketing magic.