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If you’re aiming to crack the code in FMCG sales and marketing—or hoping to build a long-lasting brand that wins at retail—let’s talk about one factor that can make or break your entire strategy: outlet coverage. Whether you’re a seasoned trade marketing pro or a student with a dream, understanding how thoroughly your product reaches those busy neighborhood stores is the absolute game changer.

If you’re dreaming of a career with the likes of Britannia, ITC, P&G, L’Oréal, or Godrej, you probably already know you’ll face fierce competition. Hundreds (sometimes thousands) apply for each entry-level role, and almost everyone shows up with a list of online courses and certificates.

Yes, a part-time online MBA for working professionals is worth it. It offers the flexibility to continue working while gaining advanced...