Subscribe to the Direction One blog to get a regular tips on FMCG & B2B sales, negotiations, digital marketing & career success. 
 

If you’re running digital ads and your sales team is drowning in poor-quality leads, you’re not alone. Lead generation has evolved fast, and 2025’s platforms have changed the rules again. You don’t have to put up with time-wasters and vague form submissions. Leading brands like Audi, Mercedes, Mahindra, and Hyundai are rewriting the lead-quality playbook. Here’s what’s really working now in improving lead quality, straight from the front lines of campaigns across India.

Are you trying to make your business look more credible on Facebook, but frustrated with slow organic follower growth? You’re not alone! In today’s digital world, growing your Facebook page followers is as much about social proof as it is about engagement. That’s why this hands-on post will show you exactly how to boost your Facebook follower count with ads—step by step, based on the real-world method in my latest video.

Are you tired of “review meetings” that never seem to produce real results? You’re not alone! All across marketing teams—from ambitious startups to seasoned multinational giants—weekly check-ins and monthly reviews have become more about pointing out what didn’t work, and less about fueling creativity, collaboration, and, most importantly, growth. Let’s flip the script! Check out this insightful video from Maneesh Konkar for 7 actionable steps to turbocharge your digital m

Successful On-page SEO starts with identifying relevant keywords your audience is searching for. Aligning page content with these search terms ensures better ranking and attracts qualified traffic. Knowing what your customers want helps create content that answers their queries precisely.

Dealers who want to drive growth, generate leads, and build customer loyalty must master digital strategies that actually move the needle. Drawing from years of hands-on experience and dealer-focused training, here are seven digital marketing strategies that every automobile dealer should implement for outstanding results.