Just Launched Your Website? Get It Noticed with an SEO Basic Tutorial
- Maneesh Konkar
- Nov 18
- 3 min read
Congratulations! You’ve taken a huge step by launching your own website—a digital storefront open 24/7 to customers around the globe. But here’s the burning question: How do you get people to actually find and visit your site? That's where this SEO basic tutorial would help you.
If you’re feeling a bit lost in the vast ocean of Google rankings, don’t worry—you’re not alone! SEO (Search Engine Optimization) might sound complicated, but it boils down to understanding how your customers search and making Google love your site enough to show it high up in the results.
1. SEO Basic Tutorial Step 1 - Think Like Your Customer
Imagine the typical buyer journey—when someone wants to hire your services or buy your product, what exact words do they type into Google? Are they searching for “car dealer near me” or “affordable eco-friendly ice cream”? Most searches are for categories ("car dealer near me"), and only about 20% are for specific brands.
Tip? Use Google’s autosuggest feature to see the top search queries in your niche—this is what customers really want.
2. Make Google Your Best Friend with Google My Business
Have you set up your Google My Business page yet? It’s like your digital business card showing up on Google Maps and search results when people are looking nearby. The more reviews and ratings your page has, the higher you’ll climb in local search.
Quick wins? Add your location, ensure your profile is active, update your info regularly, and encourage customers to review you.
3. Keywords Are Your SEO Backbone
Not sure what keywords to target? Think about what your audience is searching for and sprinkle those words naturally into your website copy, meta descriptions, page titles, and social media handles.
Be smart: long-tail keywords like “used BMW convertible under ₹10 lakh” show higher buying intent than super broad terms like “cars” and often cost less in ads.
There are free tools (Google Keyword Planner, etc.) to help you find these golden phrases that can pull real traffic.
4. Diversify Your Online Presence
Don’t rely on just one platform. Your customers may search on Google, check YouTube for product reviews, browse Instagram for inspiration, or use LinkedIn for B2B. Having multiple handles (Facebook page, Instagram account, YouTube channel, LinkedIn profile, WhatsApp Business) ensures you’re everywhere your customer might be.
5. Keep Content Updated and Organized
Google loves sites that are regularly updated and easy to navigate. So, keep adding new blog posts, videos, customer testimonials, and product updates to keep your site fresh and engaging.
6. Be Patient and Consistent
SEO is a marathon, not a sprint. Your site won’t rocket to page one overnight. But consistent effort, monitoring your rankings, and refining your keywords will pay off big time.
Wrapping Up
Launching your website is just the beginning—now it’s time to make it visible, valuable, and authoritative. This beginner’s guide to SEO lays the foundation for your site to grow sustainably and attract the right visitors.
Want to see these SEO basics in action? Check out the full tutorial video here:
Get ready to turn your website into a lead magnet and take your digital marketing skills to the next level. Your future audience is just a search away!
If you prefer watching a video - enjoy.
Ready to Transform Your company's Digital Marketing?
If you want to implement this approach or need digital marketing / lead generation support, connect with us at Direction One. Our team specializes in digital marketing, corporate training, and customized elearning solutions to drive measurable results.
Maneesh Konkar is an MBA from IIM Bangalore with over 24 years experience in sales & marketing. He runs Direction One, which is into online courses, sales & marketing training & digital marketing agency services.
Connect with him at directiononeonline7@gmail.com
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